A data profile of the people who buy, follow and care about Pets in Portugal — modelled from more than twelve digital signal sources. Pets has an estimated audience of 5,625,997 people in Portugal.
The average Pets fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Pets audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Pets profile in Portugal.
56.7% are female, 43.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.0 |
| Estimated audience size | 5,625,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Pets audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~400K | 1.48× | |
| 02 | Lisbon District | ~2.5M | 1.40× | |
| 03 | Porto District | ~1.5M | 1.37× | |
| 04 | Santarém District | ~400K | 1.37× | |
| 05 | Aveiro District | ~500K | 1.26× | |
| 06 | Setúbal District | ~700K | 1.16× | |
| 07 | Leiria District | ~400K | 1.14× | |
| 08 | Castelo Branco District | ~100K | 1.05× | |
| 09 | Viseu District | ~200K | 1.02× | |
| 10 | Faro District | ~400K | 1.01× | |
| 11 | Guarda District | ~70K | 0.94× | |
| 12 | Viana do Castelo District | ~100K | 0.93× | |
| 13 | Bragança District | ~60K | 0.92× | |
| 14 | Portalegre District | ~60K | 0.92× | |
| 15 | Vila Real District | ~90K | 0.91× | |
| 16 | Azores | ~100K | 0.90× | |
| 17 | Évora District | ~90K | 0.90× | |
| 18 | Beja District | ~80K | 0.88× | |
| 19 | Madeira | ~100K | 0.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| Creativity | OPEN | 1.16× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Career Orientation | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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