A data profile of the people who buy, follow and care about Pets in Belgium — modelled from more than twelve digital signal sources. Pets has an estimated audience of 5,098,624 people in Belgium.
The average Pets fan in Belgium is 44.1 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Demographically, the Pets audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The key figures that characterise the Pets profile in Belgium.
56.9% are female, 43.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 44.1 |
| Estimated audience size | 5,098,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Pets audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~800K | 1.57× | |
| 02 | West Flanders | ~700K | 1.55× | |
| 03 | Limburg | ~400K | 1.52× | |
| 04 | East Flanders | ~800K | 1.49× | |
| 05 | Flemish Brabant | ~500K | 1.25× | |
| 06 | Brussels | ~300K | 0.86× | |
| 07 | Walloon Brabant | ~100K | 0.73× | |
| 08 | Luxembourg | ~90K | 0.67× | |
| 09 | Liege | ~300K | 0.61× | |
| 10 | Province of Namur | ~100K | 0.61× | |
| 11 | Hainaut | ~300K | 0.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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