A data profile of the people who buy, follow and care about Electronic publishing in Portugal — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 1,887,588 people in Portugal.
The average Electronic publishing fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Santarém District.
Top brand affinities include FlixBus, Online newspaper, Newspapers, with strongest over-indexing on FlixBus (1.54× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Electronic publishing fan in Portugal is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Electronic publishing profile in Portugal.
59.8% are female, 40.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.7 |
| Estimated audience size | 1,887,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Electronic publishing audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~60K | 1.17× | |
| 02 | Porto District | ~400K | 0.92× | |
| 03 | Santarém District | ~80K | 0.92× | |
| 04 | Lisbon District | ~500K | 0.91× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.08× | ||
| 02 | Online newspaper | News | 1.86× | ||
| 03 | Local news | News | 1.83× | ||
| 04 | MSN | News | 1.72× | ||
| 05 | Microwave oven | Home & Garden | 1.64× | ||
| 06 | Zoo | Kids & Family | 1.64× | ||
| 07 | Rail transport | Travel & Leisure | 1.59× | ||
| 08 | Popcorn | Food & Beverages | 1.59× | ||
| 09 | Newspapers | Literature | 1.58× | ||
| 10 | Rio Ave F.C. | Sports | 1.57× | ||
| 11 | Rayo Vallecano | Travel & Leisure | 1.57× | ||
| 12 | Momondo | Travel & Leisure | 1.56× | ||
| 13 | Cortefiel | Fashion & Accessoires | 1.55× | ||
| 14 | Europcar | Cars & Mobility | 1.55× | ||
| 15 | FlixBus | Cars & Mobility | 1.54× | ||
| 16 | Breaking news | Movies & TV | 1.53× | ||
| 17 | EDreams | Travel & Leisure | 1.52× | ||
| 18 | Macau | Travel & Leisure | 1.52× | ||
| 19 | Romance novels | Literature | 1.51× | ||
| 20 | Donation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Indulgence | JOY | 1.31× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Electronic publishing has an estimated audience of 1,887,588 people in Portugal, concentrated in Lisbon District and Porto District.
59.8% of Electronic publishing fans are female, 40.2% are male, with an average age of 45.7 years.
Electronic publishing fans show strongest brand affinity for FlixBus (1.54×), Online newspaper (1.86×), and Newspapers (1.58×) over the country average.
Electronic publishing fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Santarém District (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Online newspaper (1.86×), Newspapers (1.58×), MSN (1.72×), and EDreams (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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