A data profile of the people who buy, follow and care about Newspapers in Portugal — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 1,846,523 people in Portugal.
The average Newspapers fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Magazines, Politics, Communication, with strongest over-indexing on Magazines (1.55× the country average).
Demographically, the Newspapers audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Newspapers fan in Portugal is more female, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for Magazines.
The key figures that characterise the Newspapers profile in Portugal.
55.4% are female, 44.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 45.5 |
| Estimated audience size | 1,846,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Newspapers audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.19× | |
| 02 | Bragança District | ~20K | 1.06× | |
| 03 | Faro District | ~100K | 1.05× | |
| 04 | Portalegre District | ~20K | 1.05× | |
| 05 | Guarda District | ~20K | 1.04× | |
| 06 | Beja District | ~30K | 1.02× | |
| 07 | Vila Real District | ~30K | 1.01× | |
| 08 | Madeira | ~50K | 1.00× | |
| 09 | Évora District | ~30K | 1.00× | |
| 10 | Castelo Branco District | ~30K | 0.99× | |
| 11 | Setúbal District | ~200K | 0.98× | |
| 12 | Viseu District | ~60K | 0.98× | |
| 13 | Azores | ~50K | 0.98× | |
| 14 | Porto District | ~400K | 0.97× | |
| 15 | Santarém District | ~90K | 0.97× | |
| 16 | Viana do Castelo District | ~40K | 0.97× | |
| 17 | Coimbra District | ~90K | 0.96× | |
| 18 | Leiria District | ~100K | 0.94× | |
| 19 | Aveiro District | ~100K | 0.93× | |
| 20 | Braga District | ~200K | 0.90× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L’Express | News | 1.70× | ||
| 02 | De Staandard | News | 1.70× | ||
| 03 | La Verità (quotidiano) | News | 1.70× | ||
| 04 | Electronic publishing | News | 1.58× | ||
| 05 | Library science | Business & Career | 1.58× | ||
| 06 | Magazines | Literature | 1.55× | ||
| 07 | Flirting | Kids & Family | 1.55× | ||
| 08 | The Daily Show | Movies & TV | 1.54× | ||
| 09 | Politics | Politics & Society | 1.53× | ||
| 10 | Obituary | Literature | 1.53× | ||
| 11 | Paleontology | Health | 1.53× | ||
| 12 | Constellation | Travel & Leisure | 1.53× | ||
| 13 | El Salvador | Travel & Leisure | 1.53× | ||
| 14 | Equality before the law | Politics & Society | 1.53× | ||
| 15 | Subscription business model | Shopping | 1.52× | ||
| 16 | Doce | Music & Radio | 1.52× | ||
| 17 | Courtship | Business & Career | 1.52× | ||
| 18 | Highway patrol | Politics & Society | 1.52× | ||
| 19 | Communication | Technology & Electronics | 1.51× | ||
| 20 | Storytelling | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.28× | |
| Creativity | OPEN | 1.25× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Travelling | THRILL | 0.85× |
Newspapers has an estimated audience of 1,846,523 people in Portugal, concentrated in Lisbon District and Porto District.
55.4% of Newspapers fans are female, 44.6% are male, with an average age of 45.5 years.
Newspapers fans show strongest brand affinity for Magazines (1.55×), Politics (1.53×), and Communication (1.51×) over the country average.
Newspapers fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on Politics (1.53×), Communication (1.51×), Electronic publishing (1.58×), and Subscription business model (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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