A data profile of the people who buy, follow and care about Obituary in Portugal — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 1,393,119 people in Portugal.
Obituary has an estimated audience of 1,393,119 people in Portugal. 51.0% are female, 49.0% are male, average age 45.6. Top brand affinities: WhatsApp, Real property, Portugal national football team, Charity and causes, EDreams.
Top brand affinities include WhatsApp, Real property, Portugal national football team, with strongest over-indexing on WhatsApp (1.5× the country average).
Demographically, the Obituary audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Obituary fan in Portugal is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Obituary profile in Portugal.
51.0% are female, 49.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.6 |
| Estimated audience size | 1,393,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Obituary audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 7.5% |
| India | 6.2% |
The strongest cross-interests of the Obituary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 1.84× | ||
| 02 | Europcar | Cars & Mobility | 1.83× | ||
| 03 | S.C. Braga | Sports | 1.76× | ||
| 04 | Portugal national football team | Sports | 1.69× | ||
| 05 | EDreams | Travel & Leisure | 1.66× | ||
| 06 | Rio Ave F.C. | Sports | 1.64× | ||
| 07 | Subscription business model | Shopping | 1.58× | ||
| 08 | Donation | Business & Career | 1.58× | ||
| 09 | Gambling | Games | 1.56× | ||
| 10 | Vitória S.C. | Sports | 1.56× | ||
| 11 | Charity and causes | Business & Career | 1.55× | ||
| 12 | Breaking news | Movies & TV | 1.55× | ||
| 13 | Real property | Home & Garden | 1.54× | ||
| 14 | First-person shooter games | Games | 1.54× | ||
| 15 | Viral video | Internet & Social Media | 1.54× | ||
| 16 | Newspapers | Literature | 1.53× | ||
| 17 | Microwave oven | Home & Garden | 1.52× | ||
| 18 | Musical theatre | Movies & TV | 1.51× | ||
| 19 | Fast food restaurants | Food & Beverages | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Extroversion | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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