A data profile of the people who buy, follow and care about Obituary in India — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 4,548,418 people in India.
Obituary has an estimated audience of 4,548,418 people in India. 19.6% are female, 80.4% are male, average age 33.7. Top brand affinities: Videography, Internet celebrity, Handball, Religion, Home improvement.
Top brand affinities include Videography, Internet celebrity, Handball, with strongest over-indexing on Videography (4.52× the country average).
Demographically, the Obituary audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Obituary fan in India is more male, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Obituary profile in India.
19.6% are female, 80.4% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 33.7 |
| Estimated audience size | 4,548,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Obituary audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 7.5% |
| India | 6.2% |
The strongest cross-interests of the Obituary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 10.24× | ||
| 02 | Monopoly (game) | Games | 4.69× | ||
| 03 | Videography | Internet & Social Media | 4.52× | ||
| 04 | Handball | Sports | 3.17× | ||
| 05 | Internet celebrity | Internet & Social Media | 3.12× | ||
| 06 | Breakfast television | Movies & TV | 2.87× | ||
| 07 | Real property | Home & Garden | 2.82× | ||
| 08 | Virtual reality | Technology & Electronics | 2.70× | ||
| 09 | Private equity | Business & Career | 2.51× | ||
| 10 | Rail transport | Travel & Leisure | 2.46× | ||
| 11 | Sports club | Sports | 2.46× | ||
| 12 | Tom Cruise | Movies & TV | 2.30× | ||
| 13 | Activism | Politics & Society | 2.08× | ||
| 14 | Religion | Business & Career | 1.90× | ||
| 15 | Podcast | Music & Radio | 1.86× | ||
| 16 | Home improvement | Home & Garden | 1.79× | ||
| 17 | Nonprofit organization | Politics & Society | 1.73× | ||
| 18 | Online newspaper | News | 1.64× | ||
| 19 | Energy | Home & Garden | 1.62× | ||
| 20 | Innovation | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.18× | |
| Indulgence | JOY | 2.04× | |
| Quality Awareness | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.60× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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