A data profile of the people who buy, follow and care about Musical theatre in Portugal — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 1,655,741 people in Portugal.
The average Musical theatre fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Comedy movies, Electronic music, Country music, with strongest over-indexing on Comedy movies (1.63× the country average).
Demographically, the Musical theatre audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Musical theatre fan in Portugal is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Musical theatre profile in Portugal.
57.2% are female, 42.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.4 |
| Estimated audience size | 1,655,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Musical theatre audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
Where the Musical theatre audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~30K | 1.14× | |
| 02 | Évora District | ~30K | 1.13× | |
| 03 | Viana do Castelo District | ~40K | 1.06× | |
| 04 | Viseu District | ~60K | 1.04× | |
| 05 | Madeira | ~50K | 1.03× | |
| 06 | Coimbra District | ~80K | 1.00× | |
| 07 | Leiria District | ~90K | 0.98× | |
| 08 | Aveiro District | ~100K | 0.96× | |
| 09 | Braga District | ~200K | 0.95× | |
| 10 | Faro District | ~100K | 0.95× | |
| 11 | Setúbal District | ~200K | 0.94× | |
| 12 | Porto District | ~300K | 0.91× | |
| 13 | Santarém District | ~70K | 0.91× | |
| 14 | Lisbon District | ~400K | 0.85× |
The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Musical film | Movies & TV | 2.54× | ||
| 02 | Blues music | Music & Radio | 2.12× | ||
| 03 | Jazz music | Music & Radio | 2.06× | ||
| 04 | Country music | Music & Radio | 2.04× | ||
| 05 | Electronic music | Music & Radio | 1.89× | ||
| 06 | Rhythm and blues music | Music & Radio | 1.82× | ||
| 07 | Dance music | Music & Radio | 1.79× | ||
| 08 | Pop music | Music & Radio | 1.68× | ||
| 09 | Dance | Business & Career | 1.68× | ||
| 10 | Comedy movies | Movies & TV | 1.63× | ||
| 11 | Literature | Business & Career | 1.61× | ||
| 12 | Dogs | Pets & Animals | 1.56× | ||
| 13 | Painting | Arts & Culture | 1.54× | ||
| 14 | Infant | Kids & Family | 1.53× | ||
| 15 | Cats | Pets & Animals | 1.53× | ||
| 16 | TV | Movies & TV | 1.52× | ||
| 17 | Politics | Politics & Society | 1.52× | ||
| 18 | Knowledge | Business & Career | 1.52× | ||
| 19 | Physics | Business & Career | 1.52× | ||
| 20 | Portuguese language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Creativity | OPEN | 1.36× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Individualism | JOY | 0.92× |
Musical theatre has an estimated audience of 1,655,741 people in Portugal, concentrated in Lisbon District and Porto District.
57.2% of Musical theatre fans are female, 42.8% are male, with an average age of 45.4 years.
Musical theatre fans show strongest brand affinity for Comedy movies (1.63×), Electronic music (1.89×), and Country music (2.04×) over the country average.
Musical theatre fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Musical theatre itself, the audience over-indexes on Electronic music (1.89×), Country music (2.04×), Jazz music (2.06×), and Blues music (2.12×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.