A data profile of the people who buy, follow and care about Knowledge in Portugal — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 3,172,638 people in Portugal.
Knowledge has an estimated audience of 3,172,638 people in Portugal. 59.5% are female, 40.5% are male, average age 45.0. Top brand affinities: Charity and causes, Musical theatre, Romance novels, EDreams, Vitória S.C..
Top brand affinities include Charity and causes, Musical theatre, Romance novels, with strongest over-indexing on Charity and causes (1.53× the country average).
Demographically, the Knowledge audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Knowledge fan in Portugal is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Knowledge profile in Portugal.
59.5% are female, 40.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 45.0 |
| Estimated audience size | 3,172,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Knowledge audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rio Ave F.C. | Sports | 1.60× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 1.60× | ||
| 03 | Individualism | Politics & Society | 1.60× | ||
| 04 | Mineral water | Food & Beverages | 1.60× | ||
| 05 | Sugar substitute | Food & Beverages | 1.60× | ||
| 06 | Crocs | Fashion & Accessoires | 1.60× | ||
| 07 | Ryan Gosling | Movies & TV | 1.60× | ||
| 08 | Italo disco | Music & Radio | 1.56× | ||
| 09 | Postmodernism | Arts & Culture | 1.55× | ||
| 10 | Charity and causes | Business & Career | 1.53× | ||
| 11 | Romance novels | Literature | 1.53× | ||
| 12 | Cholesterol | Food & Beverages | 1.53× | ||
| 13 | Musical theatre | Movies & TV | 1.52× | ||
| 14 | Europcar | Cars & Mobility | 1.52× | ||
| 15 | UCI World Tour | Sports | 1.52× | ||
| 16 | EDreams | Travel & Leisure | 1.51× | ||
| 17 | Vitória S.C. | Sports | 1.51× | ||
| 18 | Thermal insulation | Home & Garden | 1.51× | ||
| 19 | Homeopathy | Health | 1.51× | ||
| 20 | Canal+ | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Pet Ownership | JOY | 1.26× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Quality Awareness | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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