A data profile of the people who buy, follow and care about Knowledge in Belgium — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 2,381,621 people in Belgium.
Knowledge has an estimated audience of 2,381,621 people in Belgium. 56.5% are female, 43.5% are male, average age 42.8. Top brand affinities: Psychology, Apprenticeship, Innovation, Child development, Self-love.
Top brand affinities include Psychology, Apprenticeship, Innovation, with strongest over-indexing on Psychology (1.51× the country average).
Demographically, the Knowledge audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Knowledge fan in Belgium is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Psychology.
The key figures that characterise the Knowledge profile in Belgium.
56.5% are female, 43.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.8 |
| Estimated audience size | 2,381,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Knowledge audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apprenticeship | Business & Career | 2.73× | ||
| 02 | Diary | Kids & Family | 1.84× | ||
| 03 | Child development | Business & Career | 1.77× | ||
| 04 | Crossword | Games | 1.75× | ||
| 05 | Self-love | Health | 1.73× | ||
| 06 | K-pop | Music & Radio | 1.69× | ||
| 07 | Emotional intelligence | Health | 1.68× | ||
| 08 | Real-time strategy | Games | 1.66× | ||
| 09 | Linux | Technology & Electronics | 1.64× | ||
| 10 | Watercolor painting | Arts & Culture | 1.62× | ||
| 11 | Middle school | Business & Career | 1.59× | ||
| 12 | Political science | Business & Career | 1.58× | ||
| 13 | Danish design | Home & Garden | 1.57× | ||
| 14 | German language | Politics & Society | 1.55× | ||
| 15 | Fandom | Literature | 1.54× | ||
| 16 | Innovation | Business & Career | 1.53× | ||
| 17 | Biology | Health | 1.53× | ||
| 18 | Psychology | Business & Career | 1.51× | ||
| 19 | Musical film | Movies & TV | 1.50× | ||
| 20 | Mystery fiction | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Mindfulness | BALANCE | 1.35× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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