A data profile of the people who buy, follow and care about Knowledge in Mexico — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 8,992,522 people in Mexico.
Knowledge has an estimated audience of 8,992,522 people in Mexico. 52.0% are female, 48.0% are male, average age 33.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (279.58× the country average).
Demographically, the Knowledge audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Knowledge fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Knowledge profile in Mexico.
52.0% are female, 48.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 33.0 |
| Estimated audience size | 8,992,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Knowledge audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 541.02× | ||
| 02 | Costa Rica | Travel & Leisure | 484.61× | ||
| 03 | Shopping and fashion | Shopping | 279.58× | ||
| 04 | Game consoles | Technology & Electronics | 178.17× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 138.98× | ||
| 06 | Catholic Church | Politics & Society | 129.58× | ||
| 07 | Valentine's Day | Kids & Family | 106.16× | ||
| 08 | Sarcasm | Politics & Society | 89.44× | ||
| 09 | Broadcasting of sports events | Movies & TV | 85.21× | ||
| 10 | Travel agency | Travel & Leisure | 82.39× | ||
| 11 | Mobile game | Games | 76.80× | ||
| 12 | Banana | Food & Beverages | 64.79× | ||
| 13 | El País | News | 64.08× | ||
| 14 | Dentistry | Business & Career | 54.93× | ||
| 15 | Pilsner | Food & Beverages | 52.11× | ||
| 16 | Orange (fruit) | Food & Beverages | 51.41× | ||
| 17 | Multi-level marketing | Business & Career | 45.07× | ||
| 18 | Sexology | Kids & Family | 40.85× | ||
| 19 | Breastfeeding | Kids & Family | 36.62× | ||
| 20 | Freeware | Technology & Electronics | 32.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.70× | |
| Travelling | THRILL | 21.50× | |
| Urban Lifestyle | OPEN | 4.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.82× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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