Knowledge Audience in Mexico
Knowledge has an estimated audience of 8,992,522 people in Mexico. 52.0% are female, 48.0% are male, average age 33.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (279.58× the country average). Demographically, the Knowledge audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 33.0 |
| Estimated audience size | 8,992,522 |
Audience persona
The typical Knowledge fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Knowledge fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 279.58× | Shopping |
| Costa Rica | 484.61× | Travel & Leisure |
| Game consoles | 178.17× | Technology & Electronics |
| Catholic Church | 129.58× | Politics & Society |
| Sarcasm | 89.44× | Politics & Society |
| Mobile game | 76.8× | Games |
| Travel agency | 82.39× | Travel & Leisure |
| Banana | 64.79× | Food & Beverages |
| Exfoliation (cosmetology) | 138.98× | Beauty & Wellness |
| El País | 64.08× | News |
| Broadcasting of sports events | 85.21× | Movies & TV |
| Valentine's Day | 106.16× | Kids & Family |
| Dentistry | 54.93× | Business & Career |
| Daily Horoscope | 541.02× | Internet & Social Media |
| Sexology | 40.85× | Kids & Family |
| Freeware | 32.39× | Technology & Electronics |
| Pilsner | 52.11× | Food & Beverages |
| Orange (fruit) | 51.41× | Food & Beverages |
| Multi-level marketing | 45.07× | Business & Career |
| Breastfeeding | 36.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.7 |
| Travelling | THRILL | 21.5 |
| Urban Lifestyle | OPEN | 4.06 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.44 |
| Mindfulness | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.