Knowledge Audience in Mexico
Knowledge has an estimated audience of 8,992,522 people in Mexico. 52.0% are female, 48.0% are male, average age 33.0. Top brand affinities: MSN, Real Madrid C.F., Catholic Church, TikTok, Banana.
Top brand affinities include MSN, Real Madrid C.F., Catholic Church, with strongest over-indexing on MSN (3.29× the country average). Demographically, the Knowledge audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Travelling.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 33.0 |
| Estimated audience size | 8,992,522 |
Audience persona
The typical Knowledge fan in Mexico is balanced, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.29× | News |
| Real Madrid C.F. | 1.59× | Sports |
| Catholic Church | 2.55× | Politics & Society |
| TikTok | 1.74× | Internet & Social Media |
| Banana | 2.54× | Food & Beverages |
| Sarcasm | 2.67× | Politics & Society |
| Pedro Pascal | 2.66× | Movies & TV |
| Game consoles | 1.97× | Technology & Electronics |
| Travel agency | 2.54× | Travel & Leisure |
| Beauty salons | 1.6× | Beauty & Wellness |
| Credit cards | 1.52× | Business & Career |
| Crafts | 1.51× | Home & Garden |
| El País | 2.46× | News |
| High school | 3.39× | Business & Career |
| Beaches | 1.55× | Travel & Leisure |
| Broadcasting of sports events | 3.09× | Movies & TV |
| Insurance | 1.55× | Business & Career |
| Dentistry | 2.25× | Business & Career |
| Freeware | 2.15× | Technology & Electronics |
| Jesus | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.76 |
| Travelling | THRILL | 1.48 |
| Creativity | OPEN | 1.44 |
| Spirituality | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.