Knowledge Audience in France
Knowledge has an estimated audience of 9,808,485 people in France. 55.2% are female, 44.8% are male, average age 41.8. Top brand affinities: Vueling, Google News, Happiness, Real property, Crédit Mutuel.
Top brand affinities include Vueling, Google News, Happiness, with strongest over-indexing on Vueling (18.29× the country average). Demographically, the Knowledge audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.8 |
| Estimated audience size | 9,808,485 |
Audience persona
The typical Knowledge fan in France is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 18.29× | Travel & Leisure |
| Google News | 2.48× | News |
| Happiness | 2.22× | Health |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.35× | Business & Career |
| Hairstyle | 2.01× | Beauty & Wellness |
| Free Mobile | 2.11× | Technology & Electronics |
| Recreation | 1.83× | Travel & Leisure |
| Google Photos | 3.84× | Technology & Electronics |
| Conforama | 1.74× | Home & Garden |
| Improvisation | 4.37× | Music & Radio |
| Spas | 1.68× | Beauty & Wellness |
| Orange | 1.59× | Technology & Electronics |
| Skirt | 2.27× | Fashion & Accessoires |
| Tinder | 3.55× | Internet & Social Media |
| France Info | 1.77× | Movies & TV |
| Desserts | 1.8× | Food & Beverages |
| Plumbing | 2.03× | Home & Garden |
| Kitchen garden | 3.46× | Home & Garden |
| Western Union | 2.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.62 |
| Extroversion | THRILL | 1.45 |
| Tradition | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1 |
| Pet Ownership | JOY | 0.96 |
| Patriotism | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.