A data profile of the people who buy, follow and care about Knowledge in France — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 9,808,485 people in France.
Knowledge has an estimated audience of 9,808,485 people in France. 55.2% are female, 44.8% are male, average age 41.8. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (279.94× the country average).
Demographically, the Knowledge audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Knowledge fan in France is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Knowledge profile in France.
55.2% are female, 44.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.8 |
| Estimated audience size | 9,808,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Knowledge audience comes from France.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 279.94× | ||
| 02 | Selfridges | Shopping | 211.87× | ||
| 03 | Christmas Gift | Kids & Family | 34.84× | ||
| 04 | Christmas tree | Kids & Family | 24.23× | ||
| 05 | Broadcasting of sports events | Movies & TV | 22.28× | ||
| 06 | Kitchen garden | Home & Garden | 21.03× | ||
| 07 | Zoom lens | Technology & Electronics | 17.62× | ||
| 08 | Dentistry | Business & Career | 17.59× | ||
| 09 | Hormone | Health | 15.41× | ||
| 10 | Breast Cancer awareness | Health | 14.14× | ||
| 11 | Girl power | Politics & Society | 12.34× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.99× | ||
| 13 | Burnout (psychology) | Health | 9.16× | ||
| 14 | New Testament | Politics & Society | 8.70× | ||
| 15 | Psoriasis Awareness | Health | 7.19× | ||
| 16 | Sustainable products | Politics & Society | 7.17× | ||
| 17 | Improvisation | Music & Radio | 6.58× | ||
| 18 | Vueling | Travel & Leisure | 3.38× | ||
| 19 | Real property | Home & Garden | 1.99× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.79× | |
| Spirituality | BALANCE | 1.31× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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