A data profile of the people who buy, follow and care about Knowledge in Italy — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 15,416,855 people in Italy.
Knowledge has an estimated audience of 15,416,855 people in Italy. 55.6% are female, 44.4% are male, average age 43.1. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Satire, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (4.18× the country average).
Demographically, the Knowledge audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Knowledge fan in Italy is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Knowledge profile in Italy.
55.6% are female, 44.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.1 |
| Estimated audience size | 15,416,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Knowledge audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.18× | ||
| 02 | Satire | Literature | 3.16× | ||
| 03 | Improvisation | Music & Radio | 3.11× | ||
| 04 | New Testament | Politics & Society | 3.07× | ||
| 05 | Mediaset | Technology & Electronics | 2.35× | ||
| 06 | General practitioner | Health | 2.33× | ||
| 07 | Doctor of Medicine | Business & Career | 2.22× | ||
| 08 | Rose | Home & Garden | 2.15× | ||
| 09 | Volunteering | Politics & Society | 2.00× | ||
| 10 | Champagne | Food & Beverages | 1.89× | ||
| 11 | Dentistry | Business & Career | 1.86× | ||
| 12 | Internet & Social Media | 1.81× | |||
| 13 | Sanremo Music Festival | Music & Radio | 1.66× | ||
| 14 | Political science | Business & Career | 1.66× | ||
| 15 | Musical theatre | Movies & TV | 1.62× | ||
| 16 | Singer-songwriter | Music & Radio | 1.57× | ||
| 17 | Genetics | Kids & Family | 1.57× | ||
| 18 | Personal finance | Business & Career | 1.56× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.56× | ||
| 20 | Travel website | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.18× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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