Knowledge Audience in Canada
Knowledge has an estimated audience of 8,391,929 people in Canada. 53.4% are female, 46.6% are male, average age 41.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Western Union, Bruce Willis, Bored Panda, John Travolta.
The average Knowledge fan in Canada is 41.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Western Union, Bruce Willis, with strongest over-indexing on Real property (1.69× the country average). Demographically, the Knowledge audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.5 |
| Estimated audience size | 8,391,929 |
Audience persona
The typical Knowledge fan in Canada is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,293,947 | 2.07× |
| British Columbia | 1,750,810 | 1.39× |
| Quebec | 1,343,063 | 0.67× |
| Alberta | 1,070,641 | 1.03× |
| Manitoba | 330,995 | 1.05× |
| Saskatchewan | 228,895 | 0.86× |
| Nova Scotia | 227,287 | 0.91× |
| New Brunswick | 202,590 | 1.05× |
| Newfoundland and Labrador | 85,954 | 0.67× |
| Prince Edward Island | 31,289 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.69× | Home & Garden |
| Western Union | 1.5× | Business & Career |
| Bruce Willis | 1.68× | Movies & TV |
| Bored Panda | 1.85× | Internet & Social Media |
| John Travolta | 2.07× | Movies & TV |
| Orlando Bloom | 1.98× | Movies & TV |
| Drew Barrymore | 1.78× | Movies & TV |
| Robin Williams | 1.64× | Movies & TV |
| Amsterdam | 1.52× | Travel & Leisure |
| Ashton Kutcher | 2.02× | Movies & TV |
| AMC (TV channel) | 1.57× | Movies & TV |
| Italo disco | 2.49× | Music & Radio |
| Albert Einstein | 1.54× | Technology & Electronics |
| Duvet | 1.67× | Home & Garden |
| Diplomacy | 2.1× | Politics & Society |
| Hulk Hogan | 1.75× | Sports |
| IBM | 1.52× | Technology & Electronics |
| Image scanner | 1.63× | Technology & Electronics |
| World Economic Forum | 1.53× | Politics & Society |
| Criticism of religion | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.19 |
| Individualism | JOY | 1.18 |
| Career Orientation | POWER | 1.16 |
| Sustainability | BALANCE | 1.14 |
| Community Orientation | OPEN | 1.14 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Knowledge have in Canada?
Knowledge has an estimated audience of 8,391,929 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Knowledge fans?
53.4% of Knowledge fans are female, 46.6% are male, with an average age of 41.5 years.
Which brands do Knowledge fans like most?
Knowledge fans show strongest brand affinity for Real property (1.69×), Western Union (1.5×), and Bruce Willis (1.68×) over the country average.
Where do Knowledge fans live in Canada?
Knowledge fans in Canada are most concentrated in Ontario (reach 6,293,947), British Columbia (reach 1,750,810), and Quebec (reach 1,343,063). These three regions account for the largest share of the active audience.
What other brands do Knowledge fans also like?
Beyond Knowledge itself, the audience over-indexes on Western Union (1.5×), Bruce Willis (1.68×), Bored Panda (1.85×), and John Travolta (2.07×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.