A data profile of the people who buy, follow and care about Knowledge in Austria — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 1,636,370 people in Austria.
Knowledge has an estimated audience of 1,636,370 people in Austria. 58.3% are female, 41.7% are male, average age 40.8. Top brand affinities: Kronen Zeitung, Politics, WhatsApp, Austrian Airlines, Psychology.
Top brand affinities include Kronen Zeitung, Politics, WhatsApp, with strongest over-indexing on Kronen Zeitung (2.06× the country average).
Demographically, the Knowledge audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Knowledge fan in Austria is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Knowledge profile in Austria.
58.3% are female, 41.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.8 |
| Estimated audience size | 1,636,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Knowledge audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.37× | ||
| 02 | Politics | Politics & Society | 2.17× | ||
| 03 | Kronen Zeitung | News | 2.06× | ||
| 04 | TripAdvisor | Travel & Leisure | 1.97× | ||
| 05 | First-person shooter games | Games | 1.92× | ||
| 06 | Hobby | Home & Garden | 1.86× | ||
| 07 | Blues music | Music & Radio | 1.83× | ||
| 08 | Movie theater | Movies & TV | 1.79× | ||
| 09 | Bicycle | Cars & Mobility | 1.77× | ||
| 10 | Toys | Games | 1.75× | ||
| 11 | Distilled beverage | Food & Beverages | 1.75× | ||
| 12 | Italian cuisine | Food & Beverages | 1.75× | ||
| 13 | Psychology | Business & Career | 1.62× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.60× | ||
| 15 | Desserts | Food & Beverages | 1.59× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.58× | ||
| 17 | Hair products | Beauty & Wellness | 1.57× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | Electronics | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Mindfulness | BALANCE | 1.45× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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