A data profile of the people who buy, follow and care about Blues music in Portugal — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 2,177,173 people in Portugal.
The average Blues music fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Jazz music, Country music, Electronic music, with strongest over-indexing on Jazz music (2.38× the country average).
Demographically, the Blues music audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Blues music fan in Portugal is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Jazz music.
The key figures that characterise the Blues music profile in Portugal.
50.8% are female, 49.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 44.3 |
| Estimated audience size | 2,177,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Blues music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.11× | |
| 02 | Portalegre District | ~30K | 1.10× | |
| 03 | Guarda District | ~30K | 1.09× | |
| 04 | Beja District | ~40K | 1.07× | |
| 05 | Vila Real District | ~40K | 1.04× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~60K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~70K | 0.98× | |
| 11 | Madeira | ~60K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Faro District | ~100K | 0.94× | |
| 15 | Aveiro District | ~200K | 0.93× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~400K | 0.82× | |
| 19 | Santarém District | ~80K | 0.82× | |
| 20 | Lisbon District | ~500K | 0.76× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jazz music | Music & Radio | 2.38× | ||
| 02 | Country music | Music & Radio | 2.23× | ||
| 03 | Rhythm and blues music | Music & Radio | 2.10× | ||
| 04 | Musical theatre | Movies & TV | 2.09× | ||
| 05 | Classical music | Music & Radio | 2.07× | ||
| 06 | Guitar | Music & Radio | 2.05× | ||
| 07 | Electronic music | Music & Radio | 1.98× | ||
| 08 | Soul music | Music & Radio | 1.98× | ||
| 09 | Dance music | Music & Radio | 1.85× | ||
| 10 | Pop music | Music & Radio | 1.76× | ||
| 11 | Dance | Business & Career | 1.68× | ||
| 12 | Fish | Pets & Animals | 1.66× | ||
| 13 | Popular music | Music & Radio | 1.64× | ||
| 14 | Literature | Business & Career | 1.61× | ||
| 15 | Music videos | Music & Radio | 1.57× | ||
| 16 | High-definition television | Technology & Electronics | 1.57× | ||
| 17 | Comedy movies | Movies & TV | 1.55× | ||
| 18 | Painting | Arts & Culture | 1.54× | ||
| 19 | Cats | Pets & Animals | 1.53× | ||
| 20 | Mammal | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Extroversion | THRILL | 1.35× | |
| Creativity | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Individualism | JOY | 0.90× |
Blues music has an estimated audience of 2,177,173 people in Portugal, concentrated in Lisbon District and Porto District.
50.8% of Blues music fans are female, 49.2% are male, with an average age of 44.3 years.
Blues music fans show strongest brand affinity for Jazz music (2.38×), Country music (2.23×), and Electronic music (1.98×) over the country average.
Blues music fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Country music (2.23×), Electronic music (1.98×), Rhythm and blues music (2.1×), and Classical music (2.07×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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