A data profile of the people who buy, follow and care about Blues music in Belgium — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 1,810,484 people in Belgium.
Blues music has an estimated audience of 1,810,484 people in Belgium. 49.0% are female, 51.0% are male, average age 42.2. Top brand affinities: Rhythm and blues music, Heavy metal music, Rock music, Classical music, Jazz music.
Top brand affinities include Rhythm and blues music, Heavy metal music, Rock music, with strongest over-indexing on Rhythm and blues music (3.19× the country average).
Demographically, the Blues music audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Blues music fan in Belgium is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rhythm and blues music.
The key figures that characterise the Blues music profile in Belgium.
49.0% are female, 51.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.2 |
| Estimated audience size | 1,810,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Blues music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instrumental | Music & Radio | 3.73× | ||
| 02 | Acoustic guitar | Music & Radio | 3.49× | ||
| 03 | Bass guitar | Music & Radio | 3.22× | ||
| 04 | Rhythm and blues music | Music & Radio | 3.19× | ||
| 05 | Heavy metal music | Music & Radio | 2.65× | ||
| 06 | Drums | Music & Radio | 2.61× | ||
| 07 | Rock and roll | Music & Radio | 2.39× | ||
| 08 | Jazz music | Music & Radio | 2.38× | ||
| 09 | American football | Sports | 2.32× | ||
| 10 | Classical music | Music & Radio | 2.28× | ||
| 11 | Alternative rock | Music & Radio | 2.18× | ||
| 12 | Soul music | Music & Radio | 2.12× | ||
| 13 | Musical instrument | Music & Radio | 2.05× | ||
| 14 | Real Madrid C.F. | Sports | 1.89× | ||
| 15 | Country music | Music & Radio | 1.86× | ||
| 16 | Popular music | Music & Radio | 1.84× | ||
| 17 | Rock music | Music & Radio | 1.82× | ||
| 18 | Pop music | Music & Radio | 1.73× | ||
| 19 | Basketball | Sports | 1.71× | ||
| 20 | Electronic music | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Design Affinity | PREMIUM | 1.45× | |
| Pet Ownership | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.57× | |
| Sustainability | BALANCE | 0.70× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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