A data profile of the people who buy, follow and care about Alternative rock in Belgium — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 1,297,777 people in Belgium.
The average Alternative rock fan in Belgium is 38.1 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Bass guitar, Albert Heijn, Acoustic guitar, with strongest over-indexing on Bass guitar (4.29× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Alternative rock fan in Belgium is balanced, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Bass guitar.
The key figures that characterise the Alternative rock profile in Belgium.
47.6% are female, 52.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 38.1 |
| Estimated audience size | 1,297,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Alternative rock audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Where the Alternative rock audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.08× | |
| 02 | Province of Namur | ~70K | 1.08× | |
| 03 | Hainaut | ~100K | 1.05× | |
| 04 | Luxembourg | ~30K | 1.05× | |
| 05 | Liege | ~100K | 1.04× | |
| 06 | Walloon Brabant | ~30K | 1.03× | |
| 07 | Flemish Brabant | ~100K | 0.97× | |
| 08 | Limburg | ~60K | 0.95× | |
| 09 | West Flanders | ~100K | 0.93× | |
| 10 | East Flanders | ~100K | 0.92× | |
| 11 | Antwerp | ~100K | 0.89× |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bass guitar | Music & Radio | 4.29× | ||
| 02 | Acoustic guitar | Music & Radio | 4.06× | ||
| 03 | Cello | Music & Radio | 4.01× | ||
| 04 | Violin | Music & Radio | 3.87× | ||
| 05 | Indie pop | Music & Radio | 3.82× | ||
| 06 | Electric guitar | Music & Radio | 3.59× | ||
| 07 | Vinyl Records | Music & Radio | 3.46× | ||
| 08 | Piano | Music & Radio | 3.09× | ||
| 09 | Progressive rock | Music & Radio | 2.96× | ||
| 10 | Livemusic | Music & Radio | 2.64× | ||
| 11 | Twitch | Games | 2.47× | ||
| 12 | Blues music | Music & Radio | 2.18× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.93× | ||
| 14 | Contemporary R&B | Music & Radio | 1.91× | ||
| 15 | Retro style | Fashion & Accessoires | 1.85× | ||
| 16 | House music | Music & Radio | 1.70× | ||
| 17 | Fiction books | Literature | 1.65× | ||
| 18 | Comics | Literature | 1.64× | ||
| 19 | Albert Heijn | Shopping | 1.63× | ||
| 20 | Science fiction movies | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 1.17× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Alternative rock has an estimated audience of 1,297,777 people in Belgium, concentrated in Hainaut and East Flanders.
47.6% of Alternative rock fans are female, 52.4% are male, with an average age of 38.1 years.
Alternative rock fans show strongest brand affinity for Bass guitar (4.29×), Albert Heijn (1.63×), and Acoustic guitar (4.06×) over the country average.
Alternative rock fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Alternative rock itself, the audience over-indexes on Albert Heijn (1.63×), Acoustic guitar (4.06×), Blues music (2.18×), and Piano (3.09×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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