A data profile of the people who buy, follow and care about House music in Belgium — modelled from more than twelve digital signal sources. House music has an estimated audience of 1,863,638 people in Belgium.
House music has an estimated audience of 1,863,638 people in Belgium. 47.1% are female, 52.9% are male, average age 37.3. Top brand affinities: Electronic music, Electronic dance music, Albert Heijn, Spotify, Dance music.
Top brand affinities include Electronic music, Electronic dance music, Albert Heijn, with strongest over-indexing on Electronic music (2.3× the country average).
Demographically, the House music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical House music fan in Belgium is balanced, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Electronic music.
The key figures that characterise the House music profile in Belgium.
47.1% are female, 52.9% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 37.3 |
| Estimated audience size | 1,863,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide House music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
The strongest cross-interests of the House music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 4.29× | ||
| 02 | Tech house | Music & Radio | 3.82× | ||
| 03 | Electronic dance music | Music & Radio | 3.42× | ||
| 04 | Rave | Music & Radio | 3.21× | ||
| 05 | Disc jockey | Music & Radio | 3.00× | ||
| 06 | Dance music | Music & Radio | 2.56× | ||
| 07 | Electronic music | Music & Radio | 2.30× | ||
| 08 | Electro (music) | Music & Radio | 2.12× | ||
| 09 | Rhythm and blues music | Music & Radio | 1.84× | ||
| 10 | Blues music | Music & Radio | 1.81× | ||
| 11 | Classical music | Music & Radio | 1.74× | ||
| 12 | Festival | Music & Radio | 1.74× | ||
| 13 | Real Madrid C.F. | Sports | 1.67× | ||
| 14 | UEFA Champions League | Sports | 1.64× | ||
| 15 | Heavy metal music | Music & Radio | 1.64× | ||
| 16 | Spotify | Internet & Social Media | 1.63× | ||
| 17 | Jazz music | Music & Radio | 1.60× | ||
| 18 | Albert Heijn | Shopping | 1.59× | ||
| 19 | Popular music | Music & Radio | 1.57× | ||
| 20 | Primark | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.02× | |
| Design Affinity | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.54× | |
| Sustainability | BALANCE | 0.71× | |
| Pet Ownership | JOY | 1.16× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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