A data profile of the people who buy, follow and care about Dance music in Belgium — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 1,166,113 people in Belgium.
Dance music has an estimated audience of 1,166,113 people in Belgium. 50.0% are female, 50.0% are male, average age 39.1. Top brand affinities: Travel Adventures, Intermarché, Home repair, Home construction, Home Interior Design.
Top brand affinities include Travel Adventures, Intermarché, Home repair, with strongest over-indexing on Travel Adventures (2.21× the country average).
Demographically, the Dance music audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
The typical Dance music fan in Belgium is balanced, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Dance music profile in Belgium.
50.0% are female, 50.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 39.1 |
| Estimated audience size | 1,166,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Dance music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming | Games | 2.92× | ||
| 02 | Handmade Crafts | Kids & Family | 2.46× | ||
| 03 | Unique Gifts | Shopping | 2.35× | ||
| 04 | Facial care | Beauty & Wellness | 2.32× | ||
| 05 | Travel Adventures | Travel & Leisure | 2.21× | ||
| 06 | Marriage proposal | Kids & Family | 2.18× | ||
| 07 | Ethical consumerism | Shopping | 2.03× | ||
| 08 | Self-confidence | Health | 1.93× | ||
| 09 | Employment website | Business & Career | 1.90× | ||
| 10 | Career development | Business & Career | 1.90× | ||
| 11 | Snacking | Food & Beverages | 1.88× | ||
| 12 | Healthy habits | Health | 1.84× | ||
| 13 | Home Interior Design | Home & Garden | 1.79× | ||
| 14 | Home repair | Home & Garden | 1.68× | ||
| 15 | Home construction | Home & Garden | 1.61× | ||
| 16 | Starter home | Home & Garden | 1.58× | ||
| 17 | Intermarché | Shopping | 1.57× | ||
| 18 | Challenger Pro League | Sports | 1.53× | ||
| 19 | Cash Converters | Business & Career | 1.52× | ||
| 20 | TF1 | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.45× | |
| Social Media Usage | JOY | 1.20× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Travelling | THRILL | 1.04× | |
| Early Adopter Mentality | POWER | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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