A data profile of the people who buy, follow and care about Rock music in Belgium — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 3,439,024 people in Belgium.
Rock music has an estimated audience of 3,439,024 people in Belgium. 50.8% are female, 49.2% are male, average age 43.5. Top brand affinities: Food chain, university maryland, Trooper (band), De Gelderlander, Azar.
Top brand affinities include Food chain, university maryland, Trooper (band), with strongest over-indexing on Food chain (1.52× the country average).
Demographically, the Rock music audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Rock music fan in Belgium is balanced, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food chain.
The key figures that characterise the Rock music profile in Belgium.
50.8% are female, 49.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 43.5 |
| Estimated audience size | 3,439,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Rock music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trooper (band) | Music & Radio | 2.15× | ||
| 02 | Bulthaup | Home & Garden | 1.98× | ||
| 03 | university maryland | Business & Career | 1.89× | ||
| 04 | Beau Monde | News | 1.86× | ||
| 05 | De Gelderlander | News | 1.83× | ||
| 06 | Montbéliard | Travel & Leisure | 1.83× | ||
| 07 | Belfort | Travel & Leisure | 1.74× | ||
| 08 | Passive solar building design | Home & Garden | 1.71× | ||
| 09 | Eindhovens Dagblad | News | 1.69× | ||
| 10 | Abondance, Haute-Savoie | Travel & Leisure | 1.67× | ||
| 11 | Azar | Internet & Social Media | 1.66× | ||
| 12 | Brabants Dagblad | News | 1.64× | ||
| 13 | Watkins Glen International | Sports | 1.63× | ||
| 14 | Terracotta | Home & Garden | 1.59× | ||
| 15 | Autostrade of Italy | Cars & Mobility | 1.59× | ||
| 16 | IBooks | Technology & Electronics | 1.58× | ||
| 17 | BN DeStem | News | 1.58× | ||
| 18 | Onet.pl | News | 1.56× | ||
| 19 | Food chain | Food & Beverages | 1.52× | ||
| 20 | My Jewellery | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Travelling | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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