A data profile of the people who buy, follow and care about House music in United Kingdom — modelled from more than twelve digital signal sources. House music has an estimated audience of 8,137,522 people in United Kingdom.
The average House music fan in United Kingdom is 36.6 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
The key figures that characterise the House music profile in United Kingdom.
49.0% are female, 51.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.6 |
| Estimated audience size | 8,137,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide House music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
Where the House music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~800K | 1.79× | |
| 02 | Scotland | ~1.5M | 1.78× | |
| 03 | Northern Ireland | ~300K | 1.31× | |
| 04 | Yorkshire and the Humber | ~700K | 1.07× | |
| 05 | West Midlands | ~400K | 1.00× | |
| 06 | North East | ~300K | 0.86× | |
| 07 | South East | ~800K | 0.77× | |
| 08 | South West | ~500K | 0.70× | |
| 09 | East Midlands | ~400K | 0.70× | |
| 10 | East of England | ~500K | 0.66× | |
| 11 | North West | ~500K | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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