A data profile of the people who buy, follow and care about Festival in Belgium — modelled from more than twelve digital signal sources. Festival has an estimated audience of 2,066,801 people in Belgium.
The average Festival fan in Belgium is 42.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include House music, Electronic dance music, Disc jockey, with strongest over-indexing on House music (1.57× the country average).
Demographically, the Festival audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Festival fan in Belgium is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for House music.
The key figures that characterise the Festival profile in Belgium.
54.0% are female, 46.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.0 |
| Estimated audience size | 2,066,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Festival audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.77× | |
| 02 | Antwerp | ~300K | 1.58× | |
| 03 | West Flanders | ~200K | 1.21× | |
| 04 | Flemish Brabant | ~200K | 1.09× | |
| 05 | Limburg | ~100K | 1.06× | |
| 06 | Brussels | ~100K | 0.98× | |
| 07 | Walloon Brabant | ~40K | 0.79× | |
| 08 | Hainaut | ~200K | 0.73× | |
| 09 | Province of Namur | ~70K | 0.73× | |
| 10 | Luxembourg | ~40K | 0.71× | |
| 11 | Liege | ~100K | 0.69× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardcore (electronic dance music genre) | Music & Radio | 2.69× | ||
| 02 | Minimal techno | Music & Radio | 2.20× | ||
| 03 | Hardstyle | Music & Radio | 2.13× | ||
| 04 | Awakenings | Music & Radio | 2.11× | ||
| 05 | Charlotte de Witte | Music & Radio | 2.09× | ||
| 06 | Deep house | Music & Radio | 2.07× | ||
| 07 | Amsterdam Dance Event | Music & Radio | 2.06× | ||
| 08 | Rave | Music & Radio | 1.82× | ||
| 09 | Tech house | Music & Radio | 1.71× | ||
| 10 | Sledding | Sports | 1.71× | ||
| 11 | Electronic dance music | Music & Radio | 1.68× | ||
| 12 | Disc jockey | Music & Radio | 1.67× | ||
| 13 | Underground hip hop | Music & Radio | 1.67× | ||
| 14 | Detroit techno | Music & Radio | 1.67× | ||
| 15 | Trance music | Music & Radio | 1.62× | ||
| 16 | Rock festival | Music & Radio | 1.62× | ||
| 17 | House music | Music & Radio | 1.57× | ||
| 18 | Latin pop | Music & Radio | 1.54× | ||
| 19 | Jamie Lee Curtis | Movies & TV | 1.54× | ||
| 20 | AFC Ajax | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Sustainability | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.75× | |
| Convenience Orientation | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.87× |
Festival has an estimated audience of 2,066,801 people in Belgium, concentrated in East Flanders and Antwerp.
54.0% of Festival fans are female, 46.0% are male, with an average age of 42.0 years.
Festival fans show strongest brand affinity for House music (1.57×), Electronic dance music (1.68×), and Disc jockey (1.67×) over the country average.
Festival fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~300K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Electronic dance music (1.68×), Disc jockey (1.67×), Hardcore (electronic dance music genre) (2.69×), and Rave (1.82×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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