Alternative rock Audience in United Kingdom
Alternative rock has an estimated audience of 11,791,515 people in United Kingdom. 50.1% are female, 49.9% are male, average age 39.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Livemusic, Hobby, Weddings, Distilled beverage, William Hill (bookmaker).
The average Alternative rock fan in United Kingdom is 39.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Livemusic, Hobby, Weddings, with strongest over-indexing on Livemusic (3.14× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.0 |
| Estimated audience size | 11,791,515 |
Audience persona
The typical Alternative rock fan in United Kingdom is balanced, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Livemusic.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,939,012 | 0.72× |
| South East | 1,537,827 | 0.97× |
| Yorkshire and the Humber | 1,177,488 | 1.24× |
| Scotland | 1,135,936 | 1.07× |
| South West | 950,131 | 0.98× |
| East of England | 903,006 | 0.84× |
| Wales | 842,950 | 1.25× |
| East Midlands | 734,579 | 0.88× |
| North West | 679,031 | 0.54× |
| West Midlands | 674,575 | 1.33× |
| North East | 554,765 | 1.21× |
| Northern Ireland | 345,667 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.14× | Music & Radio |
| Hobby | 1.76× | Home & Garden |
| Weddings | 1.6× | Kids & Family |
| Distilled beverage | 1.7× | Food & Beverages |
| William Hill (bookmaker) | 1.77× | Games |
| Betfair | 2.16× | Games |
| 1.53× | Internet & Social Media | |
| Satire | 2.08× | Literature |
| Expensive Taste | 2.01× | Business & Career |
| Home business | 3.15× | Business & Career |
| DeviantArt | 2.88× | Internet & Social Media |
| Luxury yacht | 2.38× | Travel & Leisure |
| TripAdvisor | 1.57× | Travel & Leisure |
| Purchase discount | 2.79× | Shopping |
| Mango | 2.94× | Shopping |
| Rugby union | 1.51× | Sports |
| Movie theater | 1.89× | Movies & TV |
| Beetlejuice | 1.8× | Movies & TV |
| Millie Bobby Brown | 2.28× | Movies & TV |
| Refrigerator | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.08 |
| Community Orientation | OPEN | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Mindfulness | BALANCE | 1 |
| Convenience Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Alternative rock have in United Kingdom?
Alternative rock has an estimated audience of 11,791,515 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Alternative rock fans?
50.1% of Alternative rock fans are female, 49.9% are male, with an average age of 39.0 years.
Which brands do Alternative rock fans like most?
Alternative rock fans show strongest brand affinity for Livemusic (3.14×), Hobby (1.76×), and Weddings (1.6×) over the country average.
Where do Alternative rock fans live in United Kingdom?
Alternative rock fans in United Kingdom are most concentrated in England (reach 7,939,012), South East (reach 1,537,827), and Yorkshire and the Humber (reach 1,177,488). These three regions account for the largest share of the active audience.
What other brands do Alternative rock fans also like?
Beyond Alternative rock itself, the audience over-indexes on Hobby (1.76×), Weddings (1.6×), Distilled beverage (1.7×), and William Hill (bookmaker) (1.77×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.