A data profile of the people who buy, follow and care about Alternative rock in United Kingdom — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 11,791,515 people in United Kingdom.
The average Alternative rock fan in United Kingdom is 39.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Livemusic, Wikipedia, Hobby, with strongest over-indexing on Livemusic (3.11× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alternative rock fan in United Kingdom is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Alternative rock profile in United Kingdom.
50.1% are female, 49.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.0 |
| Estimated audience size | 11,791,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Alternative rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Where the Alternative rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.21× | |
| 02 | Yorkshire and the Humber | ~1M | 1.14× | |
| 03 | Wales | ~800K | 1.14× | |
| 04 | North East | ~500K | 1.07× | |
| 05 | Scotland | ~1M | 1.05× | |
| 06 | South West | ~1M | 0.99× | |
| 07 | South East | ~1.5M | 0.98× | |
| 08 | Northern Ireland | ~400K | 0.98× | |
| 09 | East Midlands | ~800K | 0.96× | |
| 10 | East of England | ~1M | 0.93× | |
| 11 | North West | ~1M | 0.84× | |
| 12 | England | ~8M | 0.74× |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cure | Music & Radio | 3.31× | ||
| 02 | Dr. Martens | Fashion & Accessoires | 3.15× | ||
| 03 | Livemusic | Music & Radio | 3.11× | ||
| 04 | Grunge | Music & Radio | 2.30× | ||
| 05 | Wikipedia | Internet & Social Media | 2.22× | ||
| 06 | Sketch comedy | Movies & TV | 2.21× | ||
| 07 | Margot Robbie | Movies & TV | 2.06× | ||
| 08 | Satire | Literature | 2.01× | ||
| 09 | French Bulldog | Pets & Animals | 1.97× | ||
| 10 | Apple Music | Music & Radio | 1.84× | ||
| 11 | Adoption | Kids & Family | 1.83× | ||
| 12 | Golden Retriever | Pets & Animals | 1.81× | ||
| 13 | Britpop | Music & Radio | 1.70× | ||
| 14 | William Hill (bookmaker) | Games | 1.60× | ||
| 15 | Betfair | Games | 1.56× | ||
| 16 | Fish and chips | Food & Beverages | 1.55× | ||
| 17 | Beetlejuice | Movies & TV | 1.54× | ||
| 18 | Esso | Cars & Mobility | 1.51× | ||
| 19 | Risk management | Business & Career | 1.51× | ||
| 20 | Hobby | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Tradition | CONSERVATISM | 1.22× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.89× |
Alternative rock has an estimated audience of 11,791,515 people in United Kingdom, concentrated in England and South East.
50.1% of Alternative rock fans are female, 49.9% are male, with an average age of 39.0 years.
Alternative rock fans show strongest brand affinity for Livemusic (3.11×), Wikipedia (2.22×), and Hobby (1.5×) over the country average.
Alternative rock fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Alternative rock itself, the audience over-indexes on Wikipedia (2.22×), Hobby (1.5×), William Hill (bookmaker) (1.6×), and Satire (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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