Alternative rock Audience in Spain
Alternative rock has an estimated audience of 7,299,981 people in Spain. 54.7% are female, 45.3% are male, average age 39.8. Top brand affinities: Local food, Hair conditioner, Piano, Modern art, Anne Hathaway.
Top brand affinities include Local food, Hair conditioner, Piano, with strongest over-indexing on Local food (2.05× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.8 |
| Estimated audience size | 7,299,981 |
Audience persona
The typical Alternative rock fan in Spain is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Local food.
Top brand affinities of Alternative rock fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.05× | Food & Beverages |
| Hair conditioner | 2.46× | Beauty & Wellness |
| Piano | 2.11× | Music & Radio |
| Modern art | 1.59× | Arts & Culture |
| Anne Hathaway | 2.32× | Movies & TV |
| Music festivals | 1.59× | Music & Radio |
| Breaking news | 1.74× | Movies & TV |
| Twitch | 1.68× | Games |
| Punk rock | 1.51× | Music & Radio |
| Conforama | 1.51× | Home & Garden |
| Violin | 2.14× | Music & Radio |
| Calzedonia | 1.9× | Fashion & Accessoires |
| EasyJet | 1.66× | Travel & Leisure |
| Local news | 2.64× | News |
| Primavera Sound | 2.29× | Music & Radio |
| Leonardo DiCaprio | 2.05× | Movies & TV |
| Tom Cruise | 1.69× | Movies & TV |
| RAC 1 | 1.68× | Music & Radio |
| British Shorthair | 1.75× | Pets & Animals |
| Strategy games | 1.78× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.47 |
| Individualism | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.18 |
| Mindfulness | BALANCE | 1.13 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
- Alternative rock — Germany
- Alternative rock — United States
- Alternative rock — United Kingdom
- Alternative rock — France
- Alternative rock — Italy
- Alternative rock — Brazil
- Alternative rock — Japan
- Alternative rock — South Korea
- Alternative rock — India
- Alternative rock — Canada
- Alternative rock — Mexico
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.