A data profile of the people who buy, follow and care about Alternative rock in Spain — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 7,299,981 people in Spain.
Alternative rock has an estimated audience of 7,299,981 people in Spain. 54.7% are female, 45.3% are male, average age 39.8. Top brand affinities: Local food, Hair conditioner, Anne Hathaway, Piano, Modern art.
Top brand affinities include Local food, Hair conditioner, Anne Hathaway, with strongest over-indexing on Local food (2.05× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Individualism, Tradition.
The typical Alternative rock fan in Spain is balanced, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Alternative rock profile in Spain.
54.7% are female, 45.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.8 |
| Estimated audience size | 7,299,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Alternative rock audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.64× | ||
| 02 | Hair conditioner | Beauty & Wellness | 2.46× | ||
| 03 | Dragon Ball Z | Movies & TV | 2.42× | ||
| 04 | Anne Hathaway | Movies & TV | 2.32× | ||
| 05 | Primavera Sound | Music & Radio | 2.29× | ||
| 06 | Violin | Music & Radio | 2.14× | ||
| 07 | Piano | Music & Radio | 2.11× | ||
| 08 | Local food | Food & Beverages | 2.05× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 2.05× | ||
| 10 | Calzedonia | Fashion & Accessoires | 1.90× | ||
| 11 | Strategy games | Games | 1.78× | ||
| 12 | British Shorthair | Pets & Animals | 1.75× | ||
| 13 | Breaking news | Movies & TV | 1.74× | ||
| 14 | Twitch | Games | 1.68× | ||
| 15 | RAC 1 | Music & Radio | 1.68× | ||
| 16 | EasyJet | Travel & Leisure | 1.66× | ||
| 17 | Modern art | Arts & Culture | 1.59× | ||
| 18 | Music festivals | Music & Radio | 1.59× | ||
| 19 | Punk rock | Music & Radio | 1.51× | ||
| 20 | Conforama | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Tradition | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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