A data profile of the people who buy, follow and care about Alternative rock in India — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 4,119,305 people in India.
Alternative rock has an estimated audience of 4,119,305 people in India. 26.3% are female, 73.7% are male, average age 27.1. Top brand affinities: Musical instrument, Electric guitar, Piano, Acoustic guitar, Stranger Things.
Top brand affinities include Musical instrument, Electric guitar, Piano, with strongest over-indexing on Musical instrument (3.93× the country average).
Demographically, the Alternative rock audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Alternative rock fan in India is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Musical instrument.
The key figures that characterise the Alternative rock profile in India.
26.3% are female, 73.7% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 27.1 |
| Estimated audience size | 4,119,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 26% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Alternative rock audience comes from India.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immortal (band) | Music & Radio | 8.03× | ||
| 02 | Ukulele | Music & Radio | 7.97× | ||
| 03 | Nirvana (band) | Music & Radio | 7.71× | ||
| 04 | Cello | Music & Radio | 6.97× | ||
| 05 | Saxophone | Music & Radio | 6.82× | ||
| 06 | Electric guitar | Music & Radio | 6.48× | ||
| 07 | LINE | Technology & Electronics | 5.95× | ||
| 08 | Acoustic guitar | Music & Radio | 5.75× | ||
| 09 | Piano | Music & Radio | 5.38× | ||
| 10 | Violin | Music & Radio | 5.28× | ||
| 11 | Musical instrument | Music & Radio | 3.93× | ||
| 12 | Breaking Bad | Movies & TV | 2.31× | ||
| 13 | One Piece | Movies & TV | 2.26× | ||
| 14 | Stranger Things | Movies & TV | 2.10× | ||
| 15 | Abstract art | Arts & Culture | 1.94× | ||
| 16 | Oil painting | Arts & Culture | 1.93× | ||
| 17 | Watercolor painting | Arts & Culture | 1.76× | ||
| 18 | Festival | Music & Radio | 1.68× | ||
| 19 | Game of Thrones | Movies & TV | 1.63× | ||
| 20 | Videography | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Spirituality | BALANCE | 1.12× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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