A data profile of the people who buy, follow and care about Alternative rock in Ireland — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 761,729 people in Ireland.
Alternative rock has an estimated audience of 761,729 people in Ireland. 51.1% are female, 48.9% are male, average age 37.3. Top brand affinities: Piano, NCT (band), Electric guitar, Livemusic, Ozzy Osbourne.
Top brand affinities include Piano, NCT (band), Electric guitar, with strongest over-indexing on Piano (2.67× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Individualism.
The typical Alternative rock fan in Ireland is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Piano.
The key figures that characterise the Alternative rock profile in Ireland.
51.1% are female, 48.9% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.3 |
| Estimated audience size | 761,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Alternative rock audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 3.73× | ||
| 02 | Ozzy Osbourne | Music & Radio | 3.47× | ||
| 03 | Piano | Music & Radio | 2.67× | ||
| 04 | Bad Bunny | Music & Radio | 2.67× | ||
| 05 | Electric guitar | Music & Radio | 2.45× | ||
| 06 | Twitch | Games | 2.32× | ||
| 07 | Livemusic | Music & Radio | 2.22× | ||
| 08 | Target Corporation | Shopping | 2.19× | ||
| 09 | NCT (band) | Music & Radio | 2.03× | ||
| 10 | Digital art | Arts & Culture | 1.90× | ||
| 11 | Manga | Literature | 1.89× | ||
| 12 | Shih Tzu | Pets & Animals | 1.81× | ||
| 13 | Pride | Politics & Society | 1.77× | ||
| 14 | French Bulldog | Pets & Animals | 1.73× | ||
| 15 | Poodle | Pets & Animals | 1.70× | ||
| 16 | Bulldog | Pets & Animals | 1.69× | ||
| 17 | Dachshund | Pets & Animals | 1.67× | ||
| 18 | Yorkshire Terrier | Pets & Animals | 1.65× | ||
| 19 | Punk rock | Music & Radio | 1.52× | ||
| 20 | Golden Retriever | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.16× | |
| Individualism | JOY | 1.12× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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