A data profile of the people who buy, follow and care about Alternative rock in Portugal — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 1,449,370 people in Portugal.
The average Alternative rock fan in Portugal is 39.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include BP, Piano, Punk rock, with strongest over-indexing on BP (1.58× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Alternative rock fan in Portugal is balanced, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for BP.
The key figures that characterise the Alternative rock profile in Portugal.
52.6% are female, 47.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.2 |
| Estimated audience size | 1,449,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Alternative rock audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Where the Alternative rock audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.14× | |
| 02 | Guarda District | ~20K | 1.11× | |
| 03 | Beja District | ~30K | 1.09× | |
| 04 | Vila Real District | ~30K | 1.06× | |
| 05 | Évora District | ~30K | 1.06× | |
| 06 | Castelo Branco District | ~30K | 1.04× | |
| 07 | Azores | ~40K | 1.01× | |
| 08 | Viana do Castelo District | ~40K | 1.01× | |
| 09 | Viseu District | ~50K | 1.00× | |
| 10 | Madeira | ~40K | 0.99× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Leiria District | ~80K | 0.95× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~100K | 0.93× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Porto District | ~300K | 0.86× | |
| 18 | Santarém District | ~60K | 0.86× | |
| 19 | Lisbon District | ~300K | 0.78× |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Corporation | Shopping | 3.12× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.52× | ||
| 03 | COS | Shopping | 2.34× | ||
| 04 | Sport Club Corinthians Paulista | Sports | 2.06× | ||
| 05 | Punk rock | Music & Radio | 1.76× | ||
| 06 | Steam | Games | 1.76× | ||
| 07 | JD Sports | Shopping | 1.69× | ||
| 08 | Jazz fusion | Music & Radio | 1.68× | ||
| 09 | Poodle | Pets & Animals | 1.67× | ||
| 10 | Mascara | Beauty & Wellness | 1.66× | ||
| 11 | Piano | Music & Radio | 1.65× | ||
| 12 | Beagle | Pets & Animals | 1.65× | ||
| 13 | Shih Tzu | Pets & Animals | 1.64× | ||
| 14 | Milan | Travel & Leisure | 1.60× | ||
| 15 | Yorkshire Terrier | Pets & Animals | 1.60× | ||
| 16 | BP | Cars & Mobility | 1.58× | ||
| 17 | Golden Retriever | Pets & Animals | 1.55× | ||
| 18 | Labrador Retriever | Pets & Animals | 1.54× | ||
| 19 | Twitch | Games | 1.51× | ||
| 20 | Oysho | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Career Orientation | POWER | 1.07× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Alternative rock has an estimated audience of 1,449,370 people in Portugal, concentrated in Lisbon District and Porto District.
52.6% of Alternative rock fans are female, 47.4% are male, with an average age of 39.2 years.
Alternative rock fans show strongest brand affinity for BP (1.58×), Piano (1.65×), and Punk rock (1.76×) over the country average.
Alternative rock fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Alternative rock itself, the audience over-indexes on Piano (1.65×), Punk rock (1.76×), Sport Club Corinthians Paulista (2.06×), and Twitch (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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