A data profile of the people who buy, follow and care about Alternative rock in Netherlands — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 2,356,897 people in Netherlands.
The average Alternative rock fan in Netherlands is 39.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include De Telegraaf, Electric guitar, Piano, with strongest over-indexing on De Telegraaf (1.64× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alternative rock fan in Netherlands is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for De Telegraaf.
The key figures that characterise the Alternative rock profile in Netherlands.
48.3% are female, 51.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.5 |
| Estimated audience size | 2,356,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Alternative rock audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Where the Alternative rock audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.16× | |
| 02 | Flevoland | ~70K | 1.02× | |
| 03 | Zeeland | ~50K | 1.02× | |
| 04 | Drenthe | ~70K | 1.01× | |
| 05 | Zuid-Holland | ~600K | 1.00× | |
| 06 | Limburg | ~200K | 1.00× | |
| 07 | Friesland | ~90K | 1.00× | |
| 08 | Overijssel | ~200K | 0.99× | |
| 09 | Groningen | ~80K | 0.98× | |
| 10 | Utrecht | ~200K | 0.96× | |
| 11 | North Brabant | ~400K | 0.95× | |
| 12 | Gelderland | ~300K | 0.94× |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 3.53× | ||
| 02 | Electric guitar | Music & Radio | 3.44× | ||
| 03 | Lollapalooza | Music & Radio | 3.20× | ||
| 04 | The Breakfast Club | Movies & TV | 2.86× | ||
| 05 | Piano | Music & Radio | 2.70× | ||
| 06 | NBA Finals | Sports | 2.61× | ||
| 07 | British Shorthair | Pets & Animals | 2.26× | ||
| 08 | Curly Hair | Beauty & Wellness | 2.18× | ||
| 09 | Shih Tzu | Pets & Animals | 2.14× | ||
| 10 | Manga | Literature | 2.08× | ||
| 11 | Sunweb | Travel & Leisure | 1.98× | ||
| 12 | Poodle | Pets & Animals | 1.96× | ||
| 13 | French Bulldog | Pets & Animals | 1.92× | ||
| 14 | Music download | Technology & Electronics | 1.91× | ||
| 15 | Livemusic | Music & Radio | 1.78× | ||
| 16 | Gymnastics | Sports | 1.75× | ||
| 17 | De Telegraaf | News | 1.64× | ||
| 18 | Poetry | Literature | 1.63× | ||
| 19 | Festival | Music & Radio | 1.53× | ||
| 20 | Voetbal International | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Risk Appetite | THRILL | 1.25× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Alternative rock has an estimated audience of 2,356,897 people in Netherlands, concentrated in Zuid-Holland and North Holland.
48.3% of Alternative rock fans are female, 51.7% are male, with an average age of 39.5 years.
Alternative rock fans show strongest brand affinity for De Telegraaf (1.64×), Electric guitar (3.44×), and Piano (2.7×) over the country average.
Alternative rock fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Alternative rock itself, the audience over-indexes on Electric guitar (3.44×), Piano (2.7×), Festival (1.53×), and Voetbal International (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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