Alternative rock Audience in Germany
Alternative rock has an estimated audience of 9,500,400 people in Germany. 50.8% are female, 49.2% are male, average age 35.4. Top brand affinities: KLIX (AM), N'Golo Kanté, myDealZ, Icon (magazine), Grinch.
Top brand affinities include KLIX (AM), N'Golo Kanté, myDealZ, with strongest over-indexing on KLIX (AM) (2.11× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 35.4 |
| Estimated audience size | 9,500,400 |
Audience persona
The typical Alternative rock fan in Germany is balanced, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 2.11× | Music & Radio |
| N'Golo Kanté | 4.31× | Sports |
| myDealZ | 2.04× | Shopping |
| Icon (magazine) | 1.72× | Arts & Culture |
| Grinch | 1.56× | Movies & TV |
| Jason Clarke (actor) | 2.86× | Movies & TV |
| Google Analytics | 1.52× | Internet & Social Media |
| Building insulation | 2.55× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.84× | Music & Radio |
| Goosebumps (film) | 4.91× | Movies & TV |
| Hatten | 2.86× | Travel & Leisure |
| Alaska | 1.79× | Travel & Leisure |
| Fantasy Earth: Zero | 3.24× | Games |
| Celtic mythology | 2.56× | Arts & Culture |
| Hostelworld | 2.87× | Travel & Leisure |
| Information sensitivity | 2.39× | Technology & Electronics |
| Hog Hunting | 2.17× | Sports |
| Gorinchem | 5.54× | Travel & Leisure |
| Staycation | 1.63× | Home & Garden |
| Jaguar F-Pace | 2.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.13 |
| DIY Mentality | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Travelling | THRILL | 1.04 |
| Extroversion | THRILL | 1.03 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.