A data profile of the people who buy, follow and care about Alternative rock in Austria — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 986,179 people in Austria.
Alternative rock has an estimated audience of 986,179 people in Austria. 49.9% are female, 50.1% are male, average age 34.8. Top brand affinities: Kronen Zeitung, Piano, Politics, Blues music, Hobby.
Top brand affinities include Kronen Zeitung, Piano, Politics, with strongest over-indexing on Kronen Zeitung (1.5× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.
The typical Alternative rock fan in Austria is balanced, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Alternative rock profile in Austria.
49.9% are female, 50.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.8 |
| Estimated audience size | 986,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Alternative rock audience comes from Austria.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 3.93× | ||
| 02 | Progressive rock | Music & Radio | 3.27× | ||
| 03 | Piano | Music & Radio | 3.22× | ||
| 04 | Black cat | Pets & Animals | 2.57× | ||
| 05 | Shih Tzu | Pets & Animals | 2.53× | ||
| 06 | Beagle | Pets & Animals | 2.30× | ||
| 07 | British Shorthair | Pets & Animals | 2.29× | ||
| 08 | Siberian Husky | Pets & Animals | 2.26× | ||
| 09 | French Bulldog | Pets & Animals | 2.02× | ||
| 10 | Blues music | Music & Radio | 1.98× | ||
| 11 | Comics | Literature | 1.90× | ||
| 12 | YouTube Music | Internet & Social Media | 1.84× | ||
| 13 | Science fiction movies | Movies & TV | 1.79× | ||
| 14 | First-person shooter games | Games | 1.75× | ||
| 15 | Hobby | Home & Garden | 1.66× | ||
| 16 | Politics | Politics & Society | 1.65× | ||
| 17 | Distilled beverage | Food & Beverages | 1.61× | ||
| 18 | Bicycle | Cars & Mobility | 1.56× | ||
| 19 | Toys | Games | 1.54× | ||
| 20 | Kronen Zeitung | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.15× | |
| Pet Ownership | JOY | 1.15× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.