A data profile of the people who buy, follow and care about YouTube Music in Austria — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 998,095 people in Austria.
The average YouTube Music fan in Austria is 41.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Imdb, Lidl, Extreme metal, with strongest over-indexing on Imdb (12.44× the country average).
Demographically, the YouTube Music audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical YouTube Music fan in Austria is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Imdb.
The key figures that characterise the YouTube Music profile in Austria.
57.2% are female, 42.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.6 |
| Estimated audience size | 998,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 12% | |
| 40-49 | 32% | |
| 50+ | 22% |
of the worldwide YouTube Music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.14× | |
| 02 | Carinthia (state) | ~60K | 1.13× | |
| 03 | Lower Austria | ~200K | 1.11× | |
| 04 | Styria | ~100K | 1.05× | |
| 05 | Tyrol | ~70K | 0.95× | |
| 06 | Salzburg | ~60K | 0.95× | |
| 07 | Burgenland | ~20K | 0.92× | |
| 08 | Vorarlberg | ~30K | 0.90× | |
| 09 | Vienna | ~200K | 0.85× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Imdb | Movies & TV | 12.44× | ||
| 02 | Amy Winehouse | Music & Radio | 4.85× | ||
| 03 | Afrobeat | Music & Radio | 4.66× | ||
| 04 | Cher | Music & Radio | 4.31× | ||
| 05 | Frida Kahlo | Arts & Culture | 4.17× | ||
| 06 | Whitney Houston | Music & Radio | 4.05× | ||
| 07 | Shakira | Music & Radio | 3.87× | ||
| 08 | Moda Feminina | Fashion & Accessoires | 3.80× | ||
| 09 | Extreme metal | Music & Radio | 3.40× | ||
| 10 | Michael Jackson | Music & Radio | 3.06× | ||
| 11 | Stranger Things | Movies & TV | 2.58× | ||
| 12 | Retro style | Fashion & Accessoires | 2.54× | ||
| 13 | Twitch | Games | 2.38× | ||
| 14 | Spotify | Internet & Social Media | 2.07× | ||
| 15 | Real Madrid C.F. | Sports | 1.87× | ||
| 16 | FIFA World Cup | Sports | 1.85× | ||
| 17 | TK Maxx | Shopping | 1.72× | ||
| 18 | Lidl | Shopping | 1.68× | ||
| 19 | Café Central | Music & Radio | 1.67× | ||
| 20 | Donauinsel | Music & Radio | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Early Adopter Mentality | POWER | 1.90× | |
| Healthy Lifestyle | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.19× | |
| Price Sensitivity | PREMIUM | 0.45× | |
| Mindfulness | BALANCE | 0.67× |
YouTube Music has an estimated audience of 998,095 people in Austria, concentrated in Vienna and Lower Austria.
57.2% of YouTube Music fans are female, 42.8% are male, with an average age of 41.6 years.
YouTube Music fans show strongest brand affinity for Imdb (12.44×), Lidl (1.68×), and Extreme metal (3.4×) over the country average.
YouTube Music fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on Lidl (1.68×), Extreme metal (3.4×), FIFA World Cup (1.85×), and Spotify (2.07×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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