A data profile of the people who buy, follow and care about Alternative rock in Sweden — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 1,310,834 people in Sweden.
Alternative rock has an estimated audience of 1,310,834 people in Sweden. 45.1% are female, 54.9% are male, average age 40.5. Top brand affinities: Jotex, Bill Skarsgård, Piano, Violin, Ticketmaster.
Top brand affinities include Jotex, Bill Skarsgård, Piano, with strongest over-indexing on Jotex (4.08× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Alternative rock fan in Sweden is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Jotex.
The key figures that characterise the Alternative rock profile in Sweden.
45.1% are female, 54.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 40.5 |
| Estimated audience size | 1,310,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Alternative rock audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Skarsgård | Movies & TV | 4.33× | ||
| 02 | Jotex | Shopping | 4.08× | ||
| 03 | Cello | Music & Radio | 3.47× | ||
| 04 | Violin | Music & Radio | 3.15× | ||
| 05 | Thomann | Shopping | 2.93× | ||
| 06 | Piano | Music & Radio | 2.91× | ||
| 07 | Bonprix | Shopping | 2.49× | ||
| 08 | Freddie Mercury | Music & Radio | 2.30× | ||
| 09 | Ticketmaster | Travel & Leisure | 2.21× | ||
| 10 | Electronic dance music | Music & Radio | 2.17× | ||
| 11 | Manga | Literature | 2.07× | ||
| 12 | Eyelash | Beauty & Wellness | 2.01× | ||
| 13 | Twitch | Games | 1.84× | ||
| 14 | British Shorthair | Pets & Animals | 1.80× | ||
| 15 | Shih Tzu | Pets & Animals | 1.76× | ||
| 16 | Livemusic | Music & Radio | 1.73× | ||
| 17 | Siberian Husky | Pets & Animals | 1.67× | ||
| 18 | French Bulldog | Pets & Animals | 1.64× | ||
| 19 | Poetry | Literature | 1.57× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.18× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Sustainability | BALANCE | 0.77× | |
| Indulgence | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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