A data profile of the people who buy, follow and care about Livemusic in Sweden — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 1,095,099 people in Sweden.
Livemusic has an estimated audience of 1,095,099 people in Sweden. 49.1% are female, 50.9% are male, average age 42.3. Top brand affinities: Spotify, Concerts, Imdb, Rock and roll, Indie rock.
Top brand affinities include Spotify, Concerts, Imdb, with strongest over-indexing on Spotify (1.62× the country average).
Demographically, the Livemusic audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Livemusic fan in Sweden is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Spotify.
The key figures that characterise the Livemusic profile in Sweden.
49.1% are female, 50.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.3 |
| Estimated audience size | 1,095,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Livemusic audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Imdb | Movies & TV | 2.78× | ||
| 02 | Millie Bobby Brown | Movies & TV | 2.54× | ||
| 03 | Indie pop | Music & Radio | 2.52× | ||
| 04 | Pop rock | Music & Radio | 2.48× | ||
| 05 | Indie rock | Music & Radio | 2.36× | ||
| 06 | Taylor Swift | Music & Radio | 2.12× | ||
| 07 | YouTube Music | Internet & Social Media | 2.02× | ||
| 08 | Ticketmaster | Travel & Leisure | 2.01× | ||
| 09 | Electric guitar | Music & Radio | 1.88× | ||
| 10 | Punk rock | Music & Radio | 1.87× | ||
| 11 | Twitch | Games | 1.80× | ||
| 12 | Sabrina Carpenter | Music & Radio | 1.78× | ||
| 13 | Alternative rock | Music & Radio | 1.73× | ||
| 14 | Rock and roll | Music & Radio | 1.65× | ||
| 15 | Spotify | Internet & Social Media | 1.62× | ||
| 16 | Dance music | Music & Radio | 1.55× | ||
| 17 | Popular music | Music & Radio | 1.54× | ||
| 18 | Arsenal F.C. | Sports | 1.54× | ||
| 19 | Festival | Music & Radio | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Social Media Usage | JOY | 1.03× | |
| Healthy Lifestyle | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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