A data profile of the people who buy, follow and care about Livemusic in Finland — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 531,467 people in Finland.
Livemusic has an estimated audience of 531,467 people in Finland. 56.0% are female, 44.0% are male, average age 41.5. Top brand affinities: Spotify, MTV, Ticketmaster, Popular music, Rock and roll.
Top brand affinities include Spotify, MTV, Ticketmaster, with strongest over-indexing on Spotify (1.65× the country average).
Demographically, the Livemusic audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Livemusic fan in Finland is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Spotify.
The key figures that characterise the Livemusic profile in Finland.
56.0% are female, 44.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.5 |
| Estimated audience size | 531,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Livemusic audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio Rock | Music & Radio | 2.35× | ||
| 02 | Antti Tuisku | Music & Radio | 2.32× | ||
| 03 | Pop rock | Music & Radio | 2.27× | ||
| 04 | Ticketmaster | Travel & Leisure | 2.22× | ||
| 05 | Ozzy Osbourne | Music & Radio | 2.19× | ||
| 06 | YouTube Music | Internet & Social Media | 2.05× | ||
| 07 | Indie rock | Music & Radio | 2.03× | ||
| 08 | Rock and roll | Music & Radio | 1.84× | ||
| 09 | Schlager music | Music & Radio | 1.75× | ||
| 10 | Punk rock | Music & Radio | 1.71× | ||
| 11 | Music festivals | Music & Radio | 1.66× | ||
| 12 | Spotify | Internet & Social Media | 1.65× | ||
| 13 | Alternative rock | Music & Radio | 1.61× | ||
| 14 | Hard rock | Music & Radio | 1.61× | ||
| 15 | Festival | Music & Radio | 1.58× | ||
| 16 | Electric guitar | Music & Radio | 1.57× | ||
| 17 | Popular music | Music & Radio | 1.56× | ||
| 18 | Dance music | Music & Radio | 1.55× | ||
| 19 | MTV | Movies & TV | 1.51× | ||
| 20 | Suomipop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Travelling | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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