Rascasse Audience Intelligence

MTV Target Market in Finland

A data profile of the people who buy, follow and care about MTV in Finland — modelled from more than twelve digital signal sources. MTV has an estimated audience of 1,503,238 people in Finland.

#16among Brand in Finland#8in Movies & TV

MTV has an estimated audience of 1,503,238 people in Finland. 57.6% are female, 42.4% are male, average age 40.7.

Demographically, the MTV audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the MTV profile in Finland.

Audience size
1.5M
in Finland
Gender
57.6%♀
42.4% male
Age
40.7
average years
Country rank
#120
Brand in Finland
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MTV

57.6% are female, 42.4% are male, average age 40.7.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for MTV audience in Finland
MetricValue
Female57.6%
Male42.4%
Average age40.7
Estimated audience size1,503,238
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the MTV audience in Finland
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

5.3%

of the worldwide MTV audience comes from Finland.

Worldwide audience distribution share by country for MTV
CountryShare
United States43.7%
United Kingdom5.3%
Finland5.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MTV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MTV audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Social Media UsageJOY0.72×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MTV audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.38×
PatriotismCONSERVATISM0.53×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Finland

See MTV audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for MTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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