MTV Target Market in Germany
A data profile of the people who buy, follow and care about MTV in Germany — modelled from more than twelve digital signal sources. MTV has an estimated audience of 906,450 people in Germany.
The average MTV fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TikTok, Sports, EA Sports FC, with strongest over-indexing on TikTok (3.38× the country average).
Demographically, the MTV audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MTV fan in Germany is balanced, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
At a glance
The key figures that characterise the MTV profile in Germany.
Search interest · 12-month trend
Customer demographics of MTV
49.3% are female, 50.7% are male, average age 29.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 29.9 |
| Estimated audience size | 906,450 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide MTV audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 5.3% |
| Finland | 5.3% |
Geography
Where the MTV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.19× | |
| 02 | Niedersachsen | ~100K | 1.18× | |
| 03 | Baden-Württemberg | ~100K | 1.16× | |
| 04 | Bayern | ~200K | 1.10× | |
| 05 | Hamburg | ~20K | 1.07× | |
| 06 | Berlin | ~40K | 1.05× | |
| 07 | Schleswig-Holstein | ~30K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.00× | |
| 09 | Rheinland-Pfalz | ~40K | 0.95× | |
| 10 | Sachsen | ~40K | 0.94× | |
| 11 | Thüringen | ~20K | 0.93× | |
| 12 | Bremen | ~7K | 0.93× | |
| 13 | Sachsen-Anhalt | ~20K | 0.90× | |
| 14 | Saarland | ~10K | 0.90× | |
| 15 | Brandenburg | ~30K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MTV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pete Davidson | Movies & TV | 7.78× | ||
| 02 | Death in Paradise (TV series) | Movies & TV | 4.75× | ||
| 03 | Discord | Internet & Social Media | 4.65× | ||
| 04 | EA Sports FC | Games | 3.80× | ||
| 05 | Drachenlord | Internet & Social Media | 3.78× | ||
| 06 | Final Destination | Movies & TV | 3.50× | ||
| 07 | TikTok | Internet & Social Media | 3.38× | ||
| 08 | Young Sheldon | Movies & TV | 2.81× | ||
| 09 | YouTube Music | Internet & Social Media | 2.71× | ||
| 10 | Bruce Willis | Movies & TV | 2.33× | ||
| 11 | Peacemaker | Movies & TV | 2.25× | ||
| 12 | Wikipedia | Internet & Social Media | 2.13× | ||
| 13 | Michael Jackson | Music & Radio | 1.89× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Sports | Sports | 1.67× | ||
| 16 | Tagesschau | Movies & TV | 1.65× | ||
| 17 | Online newspaper | News | 1.64× | ||
| 18 | Electricity | Home & Garden | 1.64× | ||
| 19 | Harry Potter | Movies & TV | 1.55× | ||
| 20 | Transfermarkt | Sports | 1.54× |
Personality of the MTV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Spirituality | BALANCE | 1.59× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× |
Frequently asked questions
Who is MTV's target market in Germany?
MTV's target market in Germany covers an estimated 906,450 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MTV customers?
49.3% of the MTV audience are female, 50.7% are male, with an average age of 29.9 years.
Which brands do MTV fans like most?
MTV fans show strongest brand affinity for TikTok (3.38×), Sports (1.67×), and EA Sports FC (3.8×) over the country average.
Where do MTV fans live in Germany?
MTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do MTV fans also like?
Beyond MTV itself, the audience over-indexes on Sports (1.67×), EA Sports FC (3.8×), Wikipedia (2.13×), and Tagesschau (1.65×) compared to the Germany average.
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Related profiles, rankings and the same audience in other markets.
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See MTV audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for MTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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