MTV Audience in Germany
MTV has an estimated audience of 906,841 people in Germany. 49.3% are female, 50.7% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Sports, Natural World, Euphoria, Harry Potter.
The average MTV fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Sports, Natural World, with strongest over-indexing on TikTok (3.38× the country average). Demographically, the MTV audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of MTV fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 29.9 |
| Estimated audience size | 906,841 |
Audience persona
The typical MTV fan in Germany is balanced, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,248 | 1.03× |
| Bayern | 165,617 | 1.14× |
| Baden-Württemberg | 150,348 | 1.22× |
| Niedersachsen | 106,428 | 1.21× |
| Hessen | 84,405 | 1.22× |
| Berlin | 44,379 | 1.09× |
| Rheinland-Pfalz | 42,266 | 0.93× |
| Sachsen | 40,690 | 0.91× |
| Schleswig-Holstein | 32,913 | 1.01× |
| Brandenburg | 24,771 | 0.88× |
| Hamburg | 22,334 | 1.09× |
| Thüringen | 20,341 | 0.88× |
| Sachsen-Anhalt | 20,256 | 0.86× |
| Mecklenburg-Vorpommern | 13,640 | 0.79× |
| Saarland | 9,150 | 0.82× |
| Bremen | 7,110 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 3.38× | Internet & Social Media |
| Sports | 1.67× | Sports |
| Natural World | 2.56× | Fashion & Accessoires |
| Euphoria | 2.37× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Wikipedia | 2.13× | Internet & Social Media |
| Tagesschau | 1.65× | Movies & TV |
| EA Sports FC | 3.8× | Games |
| Final Destination | 3.5× | Movies & TV |
| Discord | 4.65× | Internet & Social Media |
| Sport+ (France) | 3.41× | Sports |
| Young Sheldon | 2.81× | Movies & TV |
| Peacemaker | 2.25× | Movies & TV |
| YouTube Music | 2.71× | Internet & Social Media |
| 1.74× | Internet & Social Media | |
| Death in Paradise (TV series) | 4.75× | Movies & TV |
| Pete Davidson | 7.78× | Movies & TV |
| Bruce Willis | 2.33× | Movies & TV |
| Ninja | 3.15× | Sports |
| Transfermarkt | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.21 |
| Spirituality | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.17 |
| Social Media Usage | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| United Kingdom | 5.3% |
| Finland | 5.2% |
See MTV audiences in other countries
More Movies & TV audiences in Germany
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Frequently asked questions
How many fans does MTV have in Germany?
MTV has an estimated audience of 906,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MTV fans?
49.3% of MTV fans are female, 50.7% are male, with an average age of 29.9 years.
Which brands do MTV fans like most?
MTV fans show strongest brand affinity for TikTok (3.38×), Sports (1.67×), and Natural World (2.56×) over the country average.
Where do MTV fans live in Germany?
MTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,248), Bayern (reach 165,617), and Baden-Württemberg (reach 150,348). These three regions account for the largest share of the active audience.
What other brands do MTV fans also like?
Beyond MTV itself, the audience over-indexes on Sports (1.67×), Natural World (2.56×), Euphoria (2.37×), and Harry Potter (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.