Discord Audience in Germany
A data profile of the people who buy, follow and care about Discord in Germany — modelled from more than twelve digital signal sources. Discord has an estimated audience of 2,324,393 people in Germany.
The average Discord fan in Germany is 23.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Transfermarkt, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Transfermarkt (3.72× the country average).
Demographically, the Discord audience skews balanced with an average age of 23.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Discord fan in Germany is balanced, around 23.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the Discord profile in Germany.
Search interest · 12-month trend
Audience demographics of Discord
52.7% are female, 47.3% are male, average age 23.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 23.0 |
| Estimated audience size | 2,324,393 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 79% | |
| 20-29 | 9% | |
| 30-39 | 6% | |
| 40-49 | 4% | |
| 50+ | 2% |
Worldwide distribution
of the worldwide Discord audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.9% |
| China | 7.7% |
| Japan | 4.6% |
Geography
Where the Discord audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.53× | |
| 02 | Bremen | ~20K | 1.13× | |
| 03 | Schleswig-Holstein | ~90K | 1.07× | |
| 04 | Niedersachsen | ~200K | 1.05× | |
| 05 | Nordrhein-Westfalen | ~500K | 1.04× | |
| 06 | Rheinland-Pfalz | ~100K | 1.04× | |
| 07 | Saarland | ~30K | 1.02× | |
| 08 | Brandenburg | ~70K | 0.96× | |
| 09 | Sachsen | ~100K | 0.94× | |
| 10 | Mecklenburg-Vorpommern | ~40K | 0.94× | |
| 11 | Baden-Württemberg | ~300K | 0.93× | |
| 12 | Sachsen-Anhalt | ~60K | 0.93× | |
| 13 | Berlin | ~100K | 0.92× | |
| 14 | Bayern | ~300K | 0.91× | |
| 15 | Thüringen | ~50K | 0.88× | |
| 16 | Hamburg | ~40K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Discord audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 3.72× | ||
| 02 | Epic Games | Games | 3.40× | ||
| 03 | Fortnite | Games | 2.95× | ||
| 04 | Steam | Games | 2.94× | ||
| 05 | CHECK24 | Business & Career | 2.21× | ||
| 06 | Adventure game | Games | 2.17× | ||
| 07 | Online games | Games | 2.07× | ||
| 08 | CrazyGames | Games | 2.07× | ||
| 09 | TikTok | Internet & Social Media | 1.70× | ||
| 10 | Televisions | Technology & Electronics | 1.69× | ||
| 11 | FC Bayern Munich | Sports | 1.66× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.66× | ||
| 13 | FIFA World Cup | Sports | 1.65× | ||
| 14 | Borussia Dortmund | Sports | 1.62× | ||
| 15 | Bundesliga | Sports | 1.59× | ||
| 16 | Computers | Technology & Electronics | 1.58× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.58× | ||
| 18 | SV Werder Bremen | Sports | 1.57× | ||
| 19 | Video games | Games | 1.56× | ||
| 20 | UEFA Champions League | Sports | 1.54× |
Personality of the Discord audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Tradition | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.96× |
Frequently asked questions
How many fans does Discord have in Germany?
Discord has an estimated audience of 2,324,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discord fans?
52.7% of Discord fans are female, 47.3% are male, with an average age of 23.0 years.
Which brands do Discord fans like most?
Discord fans show strongest brand affinity for Transfermarkt (3.72×), FC Bayern Munich (1.66×), and FIFA World Cup (1.65×) over the country average.
Where do Discord fans live in Germany?
Discord fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Discord fans also like?
Beyond Discord itself, the audience over-indexes on FC Bayern Munich (1.66×), FIFA World Cup (1.65×), TikTok (1.7×), and Computers (1.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Discord audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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