Discord Audience in Germany
Discord has an estimated audience of 2,418,800 people in Germany. 24.0% are female, 76.0% are male, average age 26.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Borussia Dortmund, TikTok, Computers, FC Bayern Munich.
The average Discord fan in Germany is 26.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Borussia Dortmund, TikTok, with strongest over-indexing on Transfermarkt (3.72× the country average). Demographically, the Discord audience skews more male with an average age of 26.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Discord fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 26.2 |
| Estimated audience size | 2,418,800 |
Audience persona
The typical Discord fan in Germany is more male, around 26.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 568,178 | 1.07× |
| Bayern | 357,885 | 0.92× |
| Baden-Württemberg | 318,755 | 0.97× |
| Hessen | 280,690 | 1.52× |
| Niedersachsen | 257,595 | 1.1× |
| Rheinland-Pfalz | 128,227 | 1.06× |
| Sachsen | 109,679 | 0.92× |
| Berlin | 102,703 | 0.95× |
| Schleswig-Holstein | 95,113 | 1.1× |
| Brandenburg | 69,462 | 0.93× |
| Sachsen-Anhalt | 55,130 | 0.88× |
| Thüringen | 51,025 | 0.83× |
| Hamburg | 43,155 | 0.79× |
| Mecklenburg-Vorpommern | 38,984 | 0.84× |
| Saarland | 29,473 | 0.99× |
| Bremen | 23,458 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.72× | Sports |
| Borussia Dortmund | 1.62× | Sports |
| TikTok | 1.7× | Internet & Social Media |
| Computers | 1.58× | Technology & Electronics |
| FC Bayern Munich | 1.66× | Sports |
| CHECK24 | 2.21× | Business & Career |
| Bundesliga | 1.59× | Sports |
| Steam | 2.94× | Games |
| FIFA World Cup | 1.65× | Sports |
| Televisions | 1.69× | Technology & Electronics |
| Apple | 1.7× | Technology & Electronics |
| UEFA Champions League | 1.54× | Sports |
| American football | 1.7× | Sports |
| Natural World | 1.72× | Fashion & Accessoires |
| Fortnite | 2.95× | Games |
| AutoScout24 | 1.66× | Cars & Mobility |
| Epic Games | 3.4× | Games |
| Video games | 1.56× | Games |
| Adventure game | 2.17× | Games |
| Online games | 2.07× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Social Media Usage | JOY | 1.48 |
| Risk Appetite | THRILL | 1.16 |
| Career Orientation | POWER | 1.15 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| China | 6.4% |
| Japan | 4.7% |
See Discord audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Discord have in Germany?
Discord has an estimated audience of 2,418,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discord fans?
24.0% of Discord fans are female, 76.0% are male, with an average age of 26.2 years.
Which brands do Discord fans like most?
Discord fans show strongest brand affinity for Transfermarkt (3.72×), Borussia Dortmund (1.62×), and TikTok (1.7×) over the country average.
Where do Discord fans live in Germany?
Discord fans in Germany are most concentrated in Nordrhein-Westfalen (reach 568,178), Bayern (reach 357,885), and Baden-Württemberg (reach 318,755). These three regions account for the largest share of the active audience.
What other brands do Discord fans also like?
Beyond Discord itself, the audience over-indexes on Borussia Dortmund (1.62×), TikTok (1.7×), Computers (1.58×), and FC Bayern Munich (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.