A data profile of the people who buy, follow and care about Lidl in Finland — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 2,817,541 people in Finland.
Lidl has an estimated audience of 2,817,541 people in Finland. 68.9% are female, 31.1% are male, average age 43.7. Top brand affinities: K-market, K-supermarket, K-citymarket, Supermarket, Emmerdale.
Top brand affinities include K-market, K-supermarket, K-citymarket, with strongest over-indexing on K-market (1.74× the country average).
Demographically, the Lidl audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Lidl fan in Finland is more female, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for K-market.
The key figures that characterise the Lidl profile in Finland.
68.9% are female, 31.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 43.7 |
| Estimated audience size | 2,817,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agricultural cooperative | Business & Career | 2.02× | ||
| 02 | 7 päivää | News | 1.82× | ||
| 03 | K-supermarket | Shopping | 1.80× | ||
| 04 | Cooperative | Business & Career | 1.75× | ||
| 05 | K-market | Shopping | 1.74× | ||
| 06 | Cellbes | Fashion & Accessoires | 1.69× | ||
| 07 | Jari Sillanpää | Music & Radio | 1.68× | ||
| 08 | Grocery store | Food & Beverages | 1.67× | ||
| 09 | Old age | Politics & Society | 1.65× | ||
| 10 | Pancho Villa | Politics & Society | 1.64× | ||
| 11 | Emmerdale | Movies & TV | 1.63× | ||
| 12 | Hardware store | Home & Garden | 1.62× | ||
| 13 | Supermarket | Shopping | 1.61× | ||
| 14 | Pie | Food & Beverages | 1.59× | ||
| 15 | Budget Sport | Sports | 1.56× | ||
| 16 | Suvi Teräsniska | Music & Radio | 1.55× | ||
| 17 | Edenred | Business & Career | 1.55× | ||
| 18 | MSN | News | 1.54× | ||
| 19 | K-citymarket | Shopping | 1.53× | ||
| 20 | Specsavers | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.10× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.62× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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