A data profile of the people who buy, follow and care about Spotify in Finland — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 1,548,501 people in Finland.
Spotify has an estimated audience of 1,548,501 people in Finland. 51.7% are female, 48.3% are male, average age 36.6. Top brand affinities: Sony, Beauty Makeup, Independent music, Warner Music Group, Mariska Hargitay.
Top brand affinities include Sony, Beauty Makeup, Independent music, with strongest over-indexing on Sony (1.66× the country average).
Demographically, the Spotify audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Spotify fan in Finland is balanced, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Sony.
The key figures that characterise the Spotify profile in Finland.
51.7% are female, 48.3% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.6 |
| Estimated audience size | 1,548,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Spotify audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dixieland | Music & Radio | 2.11× | ||
| 02 | Beats Electronics | Technology & Electronics | 1.92× | ||
| 03 | Social influence | Politics & Society | 1.86× | ||
| 04 | Warner Music Group | Music & Radio | 1.84× | ||
| 05 | Session musician | Music & Radio | 1.83× | ||
| 06 | Online music store | Music & Radio | 1.79× | ||
| 07 | Experimental music | Music & Radio | 1.76× | ||
| 08 | Guitar World | Music & Radio | 1.74× | ||
| 09 | Sony | Technology & Electronics | 1.66× | ||
| 10 | Plectrum | Fashion & Accessoires | 1.66× | ||
| 11 | Beauty Makeup | Beauty & Wellness | 1.64× | ||
| 12 | Bravado | Music & Radio | 1.64× | ||
| 13 | Universal Music Group | Music & Radio | 1.64× | ||
| 14 | Mariska Hargitay | Movies & TV | 1.63× | ||
| 15 | TuneCore | Music & Radio | 1.57× | ||
| 16 | Hitman (video game series) | Games | 1.57× | ||
| 17 | Exile (Japanese band) | Music & Radio | 1.57× | ||
| 18 | Independent music | Music & Radio | 1.53× | ||
| 19 | Theme music | Music & Radio | 1.52× | ||
| 20 | Ostinato | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Travelling | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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