A data profile of the people who buy, follow and care about Music festivals in Finland — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 487,376 people in Finland.
Music festivals has an estimated audience of 487,376 people in Finland. 58.1% are female, 41.9% are male, average age 44.5. Top brand affinities: Drama movies, Wim Opbrouck, Peter Van Den Begin.
Top brand affinities include Drama movies, Wim Opbrouck, Peter Van Den Begin, with strongest over-indexing on Drama movies (1.51× the country average).
Demographically, the Music festivals audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Music festivals fan in Finland is more female, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Drama movies.
The key figures that characterise the Music festivals profile in Finland.
58.1% are female, 41.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 44.5 |
| Estimated audience size | 487,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Music festivals audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Music festivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drama movies | Movies & TV | 1.51× | ||
| 02 | Wim Opbrouck | Movies & TV | 1.51× | ||
| 03 | Peter Van Den Begin | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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