Rascasse Audience Intelligence

Music festivals Audience in Netherlands

A data profile of the people who buy, follow and care about Music festivals in Netherlands — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 1,967,475 people in Netherlands.

The average Music festivals fan in Netherlands is 41.7 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Concerts, Classical music, Eredivisie, with strongest over-indexing on Concerts (1.75× the country average).

Demographically, the Music festivals audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Music festivals fan in Netherlands is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Music festivals profile in Netherlands.

Audience size
2M
in Netherlands
Gender
52.4%
47.6% male
Age
41.7
average years
Country rank
#567
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music festivals fans

52.4% are female, 47.6% are male, average age 41.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Music festivals audience in Netherlands
MetricValue
Female52.4%
Male47.6%
Average age41.7
Estimated audience size1,967,475
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Music festivals audience in Netherlands
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Music festivals audience comes from Netherlands.

Worldwide audience distribution share by country for Music festivals
CountryShare
United States19.7%
India5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music festivals audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Music festivals fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~500K1.38×
02Zuid-Holland~500K1.17×
03Flevoland~60K1.02×
04North Brabant~300K1.00×
05Zeeland~40K1.00×
06Friesland~70K0.99×
07Drenthe~60K0.99×
08Gelderland~200K0.97×
09Overijssel~100K0.97×
10Limburg~100K0.97×
11Utrecht~100K0.96×
12Groningen~70K0.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music festivals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music festivals audience
#·InterestCategoryAffinity×
01HardstyleMusic & Radio2.28×
02Hardcore (electronic dance music genre)Music & Radio2.07×
03Deep houseMusic & Radio1.94×
04Tech houseMusic & Radio1.84×
05LivemusicMusic & Radio1.83×
06ConcertsMusic & Radio1.75×
07101Music & Radio1.75×
08LoaviesFashion & Accessoires1.74×
09LoungeMusic & Radio1.70×
10COTTON CLUBMusic & Radio1.69×
11WeMusic & Radio1.68×
12Classical musicMusic & Radio1.67×
13Disc jockeyMusic & Radio1.62×
14Dance musicMusic & Radio1.61×
15Rock and rollMusic & Radio1.59×
16La PlaceMusic & Radio1.58×
17Blues musicMusic & Radio1.57×
18Grote MarktMusic & Radio1.56×
19NightclubsMusic & Radio1.54×
20EredivisieSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music festivals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Music festivals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Price SensitivityPREMIUM0.88×
Design AffinityPREMIUM0.88×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Music festivals audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Early Adopter MentalityPOWER0.62×
SustainabilityBALANCE0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Music festivals have in Netherlands?

Music festivals has an estimated audience of 1,967,475 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Music festivals fans?

52.4% of Music festivals fans are female, 47.6% are male, with an average age of 41.7 years.

03

Which brands do Music festivals fans like most?

Music festivals fans show strongest brand affinity for Concerts (1.75×), Classical music (1.67×), and Eredivisie (1.51×) over the country average.

04

Where do Music festivals fans live in Netherlands?

Music festivals fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Music festivals fans also like?

Beyond Music festivals itself, the audience over-indexes on Classical music (1.67×), Eredivisie (1.51×), Blues music (1.57×), and Livemusic (1.83×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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