A data profile of the people who buy, follow and care about Music festivals in Netherlands — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 1,967,475 people in Netherlands.
The average Music festivals fan in Netherlands is 41.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Concerts, Classical music, Eredivisie, with strongest over-indexing on Concerts (1.75× the country average).
Demographically, the Music festivals audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Music festivals fan in Netherlands is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Concerts.
The key figures that characterise the Music festivals profile in Netherlands.
52.4% are female, 47.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.7 |
| Estimated audience size | 1,967,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Music festivals audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.38× | |
| 02 | Zuid-Holland | ~500K | 1.17× | |
| 03 | Flevoland | ~60K | 1.02× | |
| 04 | North Brabant | ~300K | 1.00× | |
| 05 | Zeeland | ~40K | 1.00× | |
| 06 | Friesland | ~70K | 0.99× | |
| 07 | Drenthe | ~60K | 0.99× | |
| 08 | Gelderland | ~200K | 0.97× | |
| 09 | Overijssel | ~100K | 0.97× | |
| 10 | Limburg | ~100K | 0.97× | |
| 11 | Utrecht | ~100K | 0.96× | |
| 12 | Groningen | ~70K | 0.96× |
The strongest cross-interests of the Music festivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardstyle | Music & Radio | 2.28× | ||
| 02 | Hardcore (electronic dance music genre) | Music & Radio | 2.07× | ||
| 03 | Deep house | Music & Radio | 1.94× | ||
| 04 | Tech house | Music & Radio | 1.84× | ||
| 05 | Livemusic | Music & Radio | 1.83× | ||
| 06 | Concerts | Music & Radio | 1.75× | ||
| 07 | 101 | Music & Radio | 1.75× | ||
| 08 | Loavies | Fashion & Accessoires | 1.74× | ||
| 09 | Lounge | Music & Radio | 1.70× | ||
| 10 | COTTON CLUB | Music & Radio | 1.69× | ||
| 11 | We | Music & Radio | 1.68× | ||
| 12 | Classical music | Music & Radio | 1.67× | ||
| 13 | Disc jockey | Music & Radio | 1.62× | ||
| 14 | Dance music | Music & Radio | 1.61× | ||
| 15 | Rock and roll | Music & Radio | 1.59× | ||
| 16 | La Place | Music & Radio | 1.58× | ||
| 17 | Blues music | Music & Radio | 1.57× | ||
| 18 | Grote Markt | Music & Radio | 1.56× | ||
| 19 | Nightclubs | Music & Radio | 1.54× | ||
| 20 | Eredivisie | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Sustainability | BALANCE | 0.68× |
Music festivals has an estimated audience of 1,967,475 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.4% of Music festivals fans are female, 47.6% are male, with an average age of 41.7 years.
Music festivals fans show strongest brand affinity for Concerts (1.75×), Classical music (1.67×), and Eredivisie (1.51×) over the country average.
Music festivals fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Music festivals itself, the audience over-indexes on Classical music (1.67×), Eredivisie (1.51×), Blues music (1.57×), and Livemusic (1.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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