A data profile of the people who buy, follow and care about We in Netherlands — modelled from more than twelve digital signal sources. We has an estimated audience of 1,821,360 people in Netherlands.
We has an estimated audience of 1,821,360 people in Netherlands. 59.1% are female, 40.9% are male, average age 45.8. Top brand affinities: Shopping and fashion, Exfoliation (cosmetology), Love & Sex, Valentine's Day, Concerts.
Top brand affinities include Shopping and fashion, Exfoliation (cosmetology), Love & Sex, with strongest over-indexing on Shopping and fashion (8.78× the country average).
Demographically, the We audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical We fan in Netherlands is more female, around 45.8 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the We profile in Netherlands.
59.1% are female, 40.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.8 |
| Estimated audience size | 1,821,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide We audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.2% |
| India | 10.9% |
| Germany | 7.6% |
The strongest cross-interests of the We audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 33.67× | ||
| 02 | Love & Sex | Kids & Family | 19.67× | ||
| 03 | Shopping and fashion | Shopping | 8.78× | ||
| 04 | Valentine's Day | Kids & Family | 8.52× | ||
| 05 | Concerts | Music & Radio | 2.66× | ||
| 06 | Walking | Sports | 1.99× | ||
| 07 | Refrigerator | Home & Garden | 1.96× | ||
| 08 | Greece | Travel & Leisure | 1.92× | ||
| 09 | Isabel Van Gelder | Music & Radio | 1.87× | ||
| 10 | De Telegraaf | News | 1.82× | ||
| 11 | Marco Borsato | Music & Radio | 1.72× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 13 | Bars | Travel & Leisure | 1.61× | ||
| 14 | Spas | Beauty & Wellness | 1.59× | ||
| 15 | Weddings | Kids & Family | 1.58× | ||
| 16 | Belgium | Travel & Leisure | 1.57× | ||
| 17 | Center Parcs | Travel & Leisure | 1.56× | ||
| 18 | Ziggo | Technology & Electronics | 1.54× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Classical music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Mindfulness | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Creativity | OPEN | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for We. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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