A data profile of the people who buy, follow and care about Grote Markt in Netherlands — modelled from more than twelve digital signal sources. Grote Markt has an estimated audience of 1,799,423 people in Netherlands.
Grote Markt has an estimated audience of 1,799,423 people in Netherlands. 55.5% are female, 44.5% are male, average age 44.2. Top brand affinities: Concerts, De Telegraaf, Belgium, Walking, Ziggo.
Top brand affinities include Concerts, De Telegraaf, Belgium, with strongest over-indexing on Concerts (2.5× the country average).
Demographically, the Grote Markt audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Grote Markt fan in Netherlands is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Grote Markt profile in Netherlands.
55.5% are female, 44.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.2 |
| Estimated audience size | 1,799,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Grote Markt audience comes from Netherlands.
| Country | Share |
|---|---|
| Belgium | 57.0% |
| Netherlands | 37.6% |
| Germany | 2.1% |
The strongest cross-interests of the Grote Markt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.50× | ||
| 02 | Luxembourg | Travel & Leisure | 2.06× | ||
| 03 | Walking | Sports | 1.99× | ||
| 04 | Refrigerator | Home & Garden | 1.95× | ||
| 05 | Isabel Van Gelder | Music & Radio | 1.83× | ||
| 06 | Belgium | Travel & Leisure | 1.82× | ||
| 07 | Movie theater | Movies & TV | 1.74× | ||
| 08 | De Telegraaf | News | 1.73× | ||
| 09 | Marco Borsato | Music & Radio | 1.70× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 11 | Drawing | Home & Garden | 1.66× | ||
| 12 | Spas | Beauty & Wellness | 1.62× | ||
| 13 | Center Parcs | Travel & Leisure | 1.62× | ||
| 14 | Weddings | Kids & Family | 1.60× | ||
| 15 | Bars | Travel & Leisure | 1.59× | ||
| 16 | Foodie | Food & Beverages | 1.57× | ||
| 17 | Happiness | Health | 1.55× | ||
| 18 | Lodging | Travel & Leisure | 1.55× | ||
| 19 | Ziggo | Technology & Electronics | 1.52× | ||
| 20 | Desserts | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Creativity | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Grote Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.