Music festivals Audience in United Kingdom
Music festivals has an estimated audience of 8,940,739 people in United Kingdom. 55.4% are female, 44.6% are male, average age 42.7. Top regions: England, North West, South East. Top brand affinities: Livemusic, Fashion show, Electro (music), Independent music, Underground hip hop.
The average Music festivals fan in United Kingdom is 42.7 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Livemusic, Fashion show, Electro (music), with strongest over-indexing on Livemusic (2.02× the country average). Demographically, the Music festivals audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Music festivals fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.7 |
| Estimated audience size | 8,940,739 |
Audience persona
The typical Music festivals fan in United Kingdom is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Livemusic.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,046,767 | 0.73× |
| North West | 1,305,962 | 1.37× |
| South East | 1,219,464 | 1.02× |
| South West | 1,028,009 | 1.4× |
| Scotland | 926,475 | 1.15× |
| Greater London | 855,771 | 0.73× |
| East of England | 809,666 | 0.99× |
| East Midlands | 711,824 | 1.13× |
| Wales | 636,976 | 1.25× |
| Yorkshire and the Humber | 588,872 | 0.82× |
| West Midlands | 283,201 | 0.74× |
| North East | 279,629 | 0.8× |
| Northern Ireland | 240,119 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 2.02× | Music & Radio |
| Fashion show | 1.68× | Fashion & Accessoires |
| Electro (music) | 1.67× | Music & Radio |
| Independent music | 2.16× | Music & Radio |
| Underground hip hop | 2.25× | Music & Radio |
| Modeling agency | 2.08× | Fashion & Accessoires |
| Nightlife | 1.51× | Arts & Culture |
| Alternative hip hop | 1.85× | Music & Radio |
| Anime and manga fandom | 1.67× | Literature |
| West Coast hip hop | 1.73× | Music & Radio |
| Anime convention | 1.69× | Literature |
| Afrobeat | 1.63× | Music & Radio |
| Lace wig | 1.63× | Beauty & Wellness |
| Fine-art photography | 1.68× | Technology & Electronics |
| Christian hip hop | 1.9× | Music & Radio |
| Street photography | 1.58× | Technology & Electronics |
| Southern hip hop | 1.79× | Music & Radio |
| British hip hop | 1.66× | Music & Radio |
| Chicano rap | 1.86× | Music & Radio |
| Midwest hip hop | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.15 |
| Travelling | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| Sustainability | BALANCE | 1.09 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
See Music festivals audiences in other countries
More Music & Radio audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Music festivals have in United Kingdom?
Music festivals has an estimated audience of 8,940,739 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Music festivals fans?
55.4% of Music festivals fans are female, 44.6% are male, with an average age of 42.7 years.
Which brands do Music festivals fans like most?
Music festivals fans show strongest brand affinity for Livemusic (2.02×), Fashion show (1.68×), and Electro (music) (1.67×) over the country average.
Where do Music festivals fans live in United Kingdom?
Music festivals fans in United Kingdom are most concentrated in England (reach 6,046,767), North West (reach 1,305,962), and South East (reach 1,219,464). These three regions account for the largest share of the active audience.
What other brands do Music festivals fans also like?
Beyond Music festivals itself, the audience over-indexes on Fashion show (1.68×), Electro (music) (1.67×), Independent music (2.16×), and Underground hip hop (2.25×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.