A data profile of the people who buy, follow and care about Music festivals in United Kingdom — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 8,940,739 people in United Kingdom.
The average Music festivals fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Livemusic, Fashion show, Electro (music), with strongest over-indexing on Livemusic (2.02× the country average).
Demographically, the Music festivals audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Music festivals fan in United Kingdom is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
The key figures that characterise the Music festivals profile in United Kingdom.
55.4% are female, 44.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.7 |
| Estimated audience size | 8,940,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Music festivals audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1M | 1.36× | |
| 02 | North West | ~1.5M | 1.34× | |
| 03 | Wales | ~600K | 1.21× | |
| 04 | Scotland | ~900K | 1.14× | |
| 05 | East Midlands | ~700K | 1.11× | |
| 06 | South East | ~1M | 1.01× | |
| 07 | East of England | ~800K | 0.99× | |
| 08 | Northern Ireland | ~300K | 0.91× | |
| 09 | North East | ~300K | 0.85× | |
| 10 | Yorkshire and the Humber | ~600K | 0.84× | |
| 11 | West Midlands | ~300K | 0.76× | |
| 12 | Greater London | ~900K | 0.75× | |
| 13 | England | ~6M | 0.73× |
The strongest cross-interests of the Music festivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Underground hip hop | Music & Radio | 2.25× | ||
| 02 | Independent music | Music & Radio | 2.16× | ||
| 03 | Modeling agency | Fashion & Accessoires | 2.08× | ||
| 04 | Livemusic | Music & Radio | 2.02× | ||
| 05 | Christian hip hop | Music & Radio | 1.90× | ||
| 06 | Midwest hip hop | Music & Radio | 1.87× | ||
| 07 | Chicano rap | Music & Radio | 1.86× | ||
| 08 | Alternative hip hop | Music & Radio | 1.85× | ||
| 09 | Southern hip hop | Music & Radio | 1.79× | ||
| 10 | West Coast hip hop | Music & Radio | 1.73× | ||
| 11 | Anime convention | Literature | 1.69× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.68× | ||
| 13 | Fine-art photography | Technology & Electronics | 1.68× | ||
| 14 | Electro (music) | Music & Radio | 1.67× | ||
| 15 | Anime and manga fandom | Literature | 1.67× | ||
| 16 | British hip hop | Music & Radio | 1.66× | ||
| 17 | Afrobeat | Music & Radio | 1.63× | ||
| 18 | Lace wig | Beauty & Wellness | 1.63× | ||
| 19 | Street photography | Technology & Electronics | 1.58× | ||
| 20 | Nightlife | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Mindfulness | BALANCE | 0.95× | |
| Extroversion | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.72× |
Music festivals has an estimated audience of 8,940,739 people in United Kingdom, concentrated in England and North West.
55.4% of Music festivals fans are female, 44.6% are male, with an average age of 42.7 years.
Music festivals fans show strongest brand affinity for Livemusic (2.02×), Fashion show (1.68×), and Electro (music) (1.67×) over the country average.
Music festivals fans in United Kingdom are most concentrated in England (reach ~6M), North West (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Music festivals itself, the audience over-indexes on Fashion show (1.68×), Electro (music) (1.67×), Independent music (2.16×), and Underground hip hop (2.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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