A data profile of the people who buy, follow and care about Electro (music) in United Kingdom — modelled from more than twelve digital signal sources. Electro (music) has an estimated audience of 5,349,142 people in United Kingdom.
Electro (music) has an estimated audience of 5,349,142 people in United Kingdom. Top brand affinities: Wikipedia, Livemusic, Hobby, Sketch comedy, William Hill (bookmaker).
Top brand affinities include Wikipedia, Livemusic, Hobby, with strongest over-indexing on Wikipedia (4.64× the country average).
The typical Electro (music) fan in United Kingdom shows strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electro (music) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 5,349,142 |
of the worldwide Electro (music) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| France | 4.7% |
| Mexico | 4.0% |
The strongest cross-interests of the Electro (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghana | Travel & Leisure | 6.17× | ||
| 02 | Alexandra Daddario | Movies & TV | 4.67× | ||
| 03 | Wikipedia | Internet & Social Media | 4.64× | ||
| 04 | Country rap | Music & Radio | 4.38× | ||
| 05 | Sketch comedy | Movies & TV | 3.65× | ||
| 06 | Livemusic | Music & Radio | 3.29× | ||
| 07 | British hip hop | Music & Radio | 3.12× | ||
| 08 | Adoption | Kids & Family | 2.73× | ||
| 09 | Headphones | Technology & Electronics | 2.70× | ||
| 10 | Satire | Literature | 2.56× | ||
| 11 | Risk management | Business & Career | 2.29× | ||
| 12 | Electronic dance music | Music & Radio | 2.27× | ||
| 13 | Betfair | Games | 2.23× | ||
| 14 | Esso | Cars & Mobility | 2.11× | ||
| 15 | William Hill (bookmaker) | Games | 2.00× | ||
| 16 | Hobby | Home & Garden | 1.82× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Batman | Movies & TV | 1.61× | ||
| 19 | Distilled beverage | Food & Beverages | 1.58× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Community Orientation | OPEN | 1.48× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electro (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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