A data profile of the people who buy, follow and care about Electro (music) in Brazil — modelled from more than twelve digital signal sources. Electro (music) has an estimated audience of 5,135,476 people in Brazil.
Electro (music) has an estimated audience of 5,135,476 people in Brazil. Top brand affinities: Electronic music, Spotify, Samba, New Amsterdam, Michael Jackson.
Top brand affinities include Electronic music, Spotify, Samba, with strongest over-indexing on Electronic music (2.06× the country average).
The typical Electro (music) fan in Brazil shows strong Early Adopter Mentality tendencies and a notable affinity for Electronic music.
The key figures that characterise the Electro (music) profile in Brazil.
| Metric | Value |
|---|---|
| Estimated audience size | 5,135,476 |
of the worldwide Electro (music) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| France | 4.7% |
| Mexico | 4.0% |
The strongest cross-interests of the Electro (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Amsterdam | Movies & TV | 11.81× | ||
| 02 | Avicii | Music & Radio | 6.57× | ||
| 03 | Nicole Kidman | Movies & TV | 3.35× | ||
| 04 | Elle Fanning | Movies & TV | 2.59× | ||
| 05 | Henrique e Juliano | Music & Radio | 2.49× | ||
| 06 | Zoom! | Business & Career | 2.22× | ||
| 07 | Electronic music | Music & Radio | 2.06× | ||
| 08 | Rock in Rio | Music & Radio | 2.04× | ||
| 09 | BTS | Music & Radio | 2.02× | ||
| 10 | Bad Bunny | Music & Radio | 1.95× | ||
| 11 | Arlindo Cruz | Music & Radio | 1.94× | ||
| 12 | Festival | Music & Radio | 1.78× | ||
| 13 | Samba | Music & Radio | 1.74× | ||
| 14 | Michael Jackson | Music & Radio | 1.67× | ||
| 15 | Spotify | Internet & Social Media | 1.66× | ||
| 16 | Reggae | Music & Radio | 1.66× | ||
| 17 | Anime movies | Movies & TV | 1.56× | ||
| 18 | Steam | Games | 1.56× | ||
| 19 | Music download | Technology & Electronics | 1.52× | ||
| 20 | Heavy metal music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Risk Appetite | THRILL | 1.25× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electro (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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