A data profile of the people who buy, follow and care about Music festivals in Belgium — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 1,222,200 people in Belgium.
The average Music festivals fan in Belgium is 41.2 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Demographically, the Music festivals audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The key figures that characterise the Music festivals profile in Belgium.
52.0% are female, 48.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.2 |
| Estimated audience size | 1,222,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Music festivals audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~30K | 1.08× | |
| 02 | Brussels | ~90K | 1.07× | |
| 03 | Flemish Brabant | ~100K | 1.05× | |
| 04 | East Flanders | ~100K | 1.03× | |
| 05 | Walloon Brabant | ~30K | 1.02× | |
| 06 | Antwerp | ~100K | 1.00× | |
| 07 | Province of Namur | ~60K | 0.99× | |
| 08 | Limburg | ~60K | 0.98× | |
| 09 | West Flanders | ~100K | 0.95× | |
| 10 | Hainaut | ~100K | 0.94× | |
| 11 | Liege | ~100K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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