A data profile of the people who buy, follow and care about Music festivals in Portugal — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 1,605,047 people in Portugal.
The average Music festivals fan in Portugal is 43.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Music festivals audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Music festivals profile in Portugal.
53.7% are female, 46.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.6 |
| Estimated audience size | 1,605,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Music festivals audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~200K | 1.09× | |
| 02 | Bragança District | ~20K | 1.03× | |
| 03 | Portalegre District | ~20K | 1.03× | |
| 04 | Azores | ~50K | 1.02× | |
| 05 | Castelo Branco District | ~30K | 1.01× | |
| 06 | Vila Real District | ~30K | 1.01× | |
| 07 | Beja District | ~30K | 1.01× | |
| 08 | Guarda District | ~20K | 1.01× | |
| 09 | Aveiro District | ~100K | 1.00× | |
| 10 | Leiria District | ~90K | 1.00× | |
| 11 | Viana do Castelo District | ~40K | 0.99× | |
| 12 | Évora District | ~30K | 0.99× | |
| 13 | Coimbra District | ~80K | 0.98× | |
| 14 | Viseu District | ~50K | 0.98× | |
| 15 | Porto District | ~300K | 0.97× | |
| 16 | Santarém District | ~70K | 0.97× | |
| 17 | Madeira | ~50K | 0.97× | |
| 18 | Faro District | ~100K | 0.95× | |
| 19 | Braga District | ~100K | 0.93× | |
| 20 | Lisbon District | ~400K | 0.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.02× | |
| Creativity | OPEN | 1.01× | |
| Mindfulness | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.82× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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