A data profile of the people who buy, follow and care about Rock and roll in Finland — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 643,128 people in Finland.
Rock and roll has an estimated audience of 643,128 people in Finland. 49.2% are female, 50.8% are male, average age 42.9. Top brand affinities: Twitch, Ticketmaster, WhatsApp, Thomann, Livemusic.
Top brand affinities include Twitch, Ticketmaster, WhatsApp, with strongest over-indexing on Twitch (2.5× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Rock and roll fan in Finland is balanced, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Twitch.
The key figures that characterise the Rock and roll profile in Finland.
49.2% are female, 50.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 42.9 |
| Estimated audience size | 643,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Rock and roll audience comes from Finland.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arch Enemy | Music & Radio | 3.95× | ||
| 02 | Jimi Hendrix | Music & Radio | 3.86× | ||
| 03 | Linkin Park | Music & Radio | 3.82× | ||
| 04 | Freddie Mercury | Music & Radio | 3.05× | ||
| 05 | David Bowie | Music & Radio | 2.92× | ||
| 06 | AC/DC | Music & Radio | 2.92× | ||
| 07 | Nightwish | Music & Radio | 2.90× | ||
| 08 | Thomann | Shopping | 2.83× | ||
| 09 | Twitch | Games | 2.50× | ||
| 10 | Thrash metal | Music & Radio | 2.50× | ||
| 11 | Sveriges Television | Technology & Electronics | 2.44× | ||
| 12 | Death metal | Music & Radio | 2.43× | ||
| 13 | Ticketmaster | Travel & Leisure | 2.31× | ||
| 14 | Piano | Music & Radio | 2.00× | ||
| 15 | Livemusic | Music & Radio | 1.84× | ||
| 16 | Poetry | Literature | 1.71× | ||
| 17 | YouTube Music | Internet & Social Media | 1.64× | ||
| 18 | Rhythm and blues music | Music & Radio | 1.55× | ||
| 19 | Festival | Music & Radio | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Extroversion | THRILL | 1.31× | |
| Social Media Usage | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.87× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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