A data profile of the people who buy, follow and care about Rock and roll in Portugal — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 2,069,190 people in Portugal.
The average Rock and roll fan in Portugal is 41.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Electronic dance music, Piano, Sport Club Corinthians Paulista, with strongest over-indexing on Electronic dance music (1.69× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rock and roll fan in Portugal is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Electronic dance music.
The key figures that characterise the Rock and roll profile in Portugal.
50.9% are female, 49.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.6 |
| Estimated audience size | 2,069,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Rock and roll audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
Where the Rock and roll audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.14× | |
| 02 | Viseu District | ~80K | 1.10× | |
| 03 | Porto District | ~500K | 1.08× | |
| 04 | Santarém District | ~100K | 1.08× | |
| 05 | Faro District | ~100K | 1.06× | |
| 06 | Setúbal District | ~200K | 1.04× | |
| 07 | Bragança District | ~20K | 1.02× | |
| 08 | Guarda District | ~30K | 1.01× | |
| 09 | Portalegre District | ~20K | 1.01× | |
| 10 | Azores | ~60K | 1.00× | |
| 11 | Beja District | ~30K | 1.00× | |
| 12 | Coimbra District | ~100K | 0.99× | |
| 13 | Castelo Branco District | ~40K | 0.99× | |
| 14 | Évora District | ~40K | 0.99× | |
| 15 | Leiria District | ~100K | 0.98× | |
| 16 | Vila Real District | ~40K | 0.98× | |
| 17 | Viana do Castelo District | ~50K | 0.97× | |
| 18 | Aveiro District | ~100K | 0.96× | |
| 19 | Madeira | ~60K | 0.95× | |
| 20 | Braga District | ~200K | 0.93× |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Corporation | Shopping | 2.89× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.41× | ||
| 03 | Ariana Grande | Music & Radio | 2.26× | ||
| 04 | COS | Shopping | 2.10× | ||
| 05 | Sport Club Corinthians Paulista | Sports | 1.99× | ||
| 06 | Steam | Games | 1.81× | ||
| 07 | Piano | Music & Radio | 1.70× | ||
| 08 | Electronic dance music | Music & Radio | 1.69× | ||
| 09 | Shih Tzu | Pets & Animals | 1.68× | ||
| 10 | Poodle | Pets & Animals | 1.68× | ||
| 11 | Beagle | Pets & Animals | 1.68× | ||
| 12 | Border Collie | Pets & Animals | 1.68× | ||
| 13 | Campeonato Brasileiro Série A | Sports | 1.66× | ||
| 14 | British Shorthair | Pets & Animals | 1.66× | ||
| 15 | Yorkshire Terrier | Pets & Animals | 1.63× | ||
| 16 | Dachshund | Pets & Animals | 1.62× | ||
| 17 | Golden Retriever | Pets & Animals | 1.58× | ||
| 18 | Labrador Retriever | Pets & Animals | 1.56× | ||
| 19 | Rottweiler | Pets & Animals | 1.54× | ||
| 20 | Bulldog | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.11× | |
| Tradition | CONSERVATISM | 1.08× | |
| Career Orientation | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Rock and roll has an estimated audience of 2,069,190 people in Portugal, concentrated in Lisbon District and Porto District.
50.9% of Rock and roll fans are female, 49.1% are male, with an average age of 41.6 years.
Rock and roll fans show strongest brand affinity for Electronic dance music (1.69×), Piano (1.7×), and Sport Club Corinthians Paulista (1.99×) over the country average.
Rock and roll fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rock and roll itself, the audience over-indexes on Piano (1.7×), Sport Club Corinthians Paulista (1.99×), Steam (1.81×), and Campeonato Brasileiro Série A (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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